Associations, like all member-based organizations, must continue to adapt, evolve, and consistently evaluate how it creates and delivers value in a digital economy to remain relevant, representative, and influential.

Customers show their loyalty to brands with their spending power. Learn about the 3 steps to take to reboot your customer loyalty efforts.

Fantastic insight shared by Jennifer Batley on the latest Klipfolio podcast on the value of the Net Promoter Score (NPS) as a metric. In particular: --> Where it fits within your customer satisfaction toolbox as a whole --> Why the "total" score matters, but not as much as the upward or downward trend over time --> Why the timing of the question within the customer lifecycle is so important

Many of Canada’s non-profit leaders and association executives are worried they are falling behind. While I do know that the successful integration of technology does require some specific knowledge and skillsets, at the end of the day I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

We at Differly welcome the announcement of the Canadian Digital Adoption Program and we are proud to have been recognized as one of the program’s national Digital Advisors.

What a spaghetti tower revealed about this critical ingredient for innovation.

Five things to consider before embarking on a major strategy shift (or digital transformation)

We are pleased to be sharing with our clients and followers happy news about our founder and CEO, Isabelle Perreault.

What we are seeing now from a large majority of organizations is a crisis-induced shift rather than an intentional change to flexible work practices. How to start from a human-centric approach.

COVID-19 is first and foremost a human crisis. It might also be the catalyst that pushes us all into the digital revolution, digitizing services, and forcing us to shift to digital business models.

Just as Billy Joel coined the term “New York State of Mind”, the Fourth Revolution might be associated with a “Digital State of Mind”.

Both in business and in life, it's only in knowing where we currently stand that we can assess the gap between the current state and the desired outcome.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

A look at digital business models and the ability to leverage emerging tech in order to address an anticipated market need.

What does it mean to lead in an age of rapid change and disruption? Although we’ve been leveraging technology for decades, organizations are still grappling with being digital.

Five short years ago, if you were to ask organizational leaders to define their digital strategy, the answer would either pertain to their digital marketing efforts or be synonymous with IT.

Your “brand” is the sum total of all your customers' experiences with your organization and every touchpoint matters.