All successful organizational shifts, digital or otherwise, need leaders who support the change and actively and visibly participate in it. But most importantly, be clear on WHY you are changing and WHAT is changing. Without that clarity, we are missing the foundational blocks for success.

Associations, like all member-based organizations, must continue to adapt, evolve, and consistently evaluate how it creates and delivers value in a digital economy to remain relevant, representative, and influential.

Customers show their loyalty to brands with their spending power. Learn about the 3 steps to take to reboot your customer loyalty efforts.

We at Differly welcome the announcement of the Canadian Digital Adoption Program and we are proud to have been recognized as one of the program’s national Digital Advisors.

What a spaghetti tower revealed about this critical ingredient for innovation.

Five things to consider before embarking on a major strategy shift (or digital transformation)

What we are seeing now from a large majority of organizations is a crisis-induced shift rather than an intentional change to flexible work practices. How to start from a human-centric approach.

I was speaking to a friend yesterday who works for a large software company that, in pre-pandemic reality, had no remote work options. In the last staff update, the CEO admitted that with 100% of the staff working remotely, there have been no significant drop in productivity (other than the first two weeks of the “adaptation” period).

Which type of leader are you: a visionary or an operator? If you're a visionary, you come up with new ideas, often. And of course, not every one of them is worth pursuing. Here's the thing, if a visionary jumps on every new idea without discipline, it can wear on everyone. Here are five strategies to harness your BIG ideas without killing your groove.

At this moment in time, if your product or services don't help to address the continuity of a business or address an urgent need, your pitch is likely falling on deaf ears.

Just as Billy Joel coined the term “New York State of Mind”, the Fourth Revolution might be associated with a “Digital State of Mind”.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda. So where to start? How does it fit in the overall marketing or communications plan?

What does it mean to lead in an age of rapid change and disruption? Although we’ve been leveraging technology for decades, organizations are still grappling with being digital.