Customers show their loyalty to brands with their spending power. Learn about the 3 steps to take to reboot your customer loyalty efforts.

Fantastic insight shared by Jennifer Batley on the latest Klipfolio podcast on the value of the Net Promoter Score (NPS) as a metric. In particular: --> Where it fits within your customer satisfaction toolbox as a whole --> Why the "total" score matters, but not as much as the upward or downward trend over time --> Why the timing of the question within the customer lifecycle is so important

Understanding how to measure customer loyalty will help you understand the areas that need more attention in your loyalty strategy. This article covers how to reboot your customer loyalty strategy and measure effectiveness with metrics developed by Differly!

What we are seeing now from a large majority of organizations is a crisis-induced shift rather than an intentional change to flexible work practices. How to start from a human-centric approach.

Your “brand” is the sum total of all your customers' experiences with your organization and every touchpoint matters.