Differly Blog

A collection of our latest insights and ideas to help your business grow through transformation.

Segments and Personas. How to use them and why they are not the same.

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas. Although often used in complementary ways, they are not one and the same. Here’s how I would differentiate.

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Fear and How to Use It

Fear is a gift. I’m not talking about fear of fire or heights - the common sense, life-saving fear. I’m talking about the ego-based self-talk kind of fear that tells you to move away from discomfort.

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Shifts of Power. Leadership then and now.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

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Technology as a Steward, not a Master. Five Steps to Enable Disruptive Tech.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

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Organizations don’t disrupt, People do. Technology helps.

A look at digital business models and the ability to leverage emerging tech in order to address an anticipated market need.

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Happier teams, better outcomes. Leveraging Scrum for agile marketing execution.

It’s time for a change in the way we execute our strategic plans. In a world where change and complexity are the only constant, we need a more adaptive, responsive and iterative approach to planning and execution.

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Is content planning killing your vibe?

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda. So where to start? How does it fit in the overall marketing or communications plan?

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You Just Don’t Understand Me!

As much as you may want to automate everything, customers expect relevancy and personalization. Generic one-size-fits-all campaigns signals that you are not listening to your customers and you don't understand their needs.

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The Benefits of Knowing the Gaps

Both in business and in life, it's only in knowing where we currently stand that we can assess the gap between the current state and the desired outcome.

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Five Attributes Required to Lead in the Digital Economy

What does it mean to lead in an age of rapid change and disruption? Although we’ve been leveraging technology for decades, organizations are still grappling with being digital.

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Customer experience is everyone’s business. Four steps to becoming more customer centric

Your “brand” is the sum total of all your customers' experiences with your organization and every touchpoint matters.

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Defining Digital

Five short years ago, if you were to ask organizational leaders to define their digital strategy, the answer would either pertain to their digital marketing efforts or be synonymous with IT.

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Why we Need Leaders with a “Digital State of Mind”

Just as Billy Joel coined the term “New York State of Mind”, the Fourth Revolution might be associated with a “Digital State of Mind”.

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Supercharging innovation through rapid prototyping

Whether you're an entrepreneur seeking to disrupt a product category or an established organization in the midst of digital transformation, success will hinge on one thing: innovation.

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Differly is a digital transformation consultancy based in Ottawa, Canada. We are seasoned practitioners and strategists with a diverse background in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty.