Differly Blog

A collection of our latest insights and ideas to help your business grow through transformation.

It's Complicated…Or Is It Complex?

Managing change can be both complicated and complex, depending on the particular situation. These two words, are often used interchangeably when they are, in fact, very distinct.

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The irony of thought leadership 

The expertise you have today might be less relevant five to ten years from now. This is the irony of thought leadership. If you’re steeped in your area of expertise for too long, it becomes harder and harder to foresee changes or put forth new ideas.

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How to Implement Change in Your Organization

All successful organizational shifts, digital or otherwise, need leaders who support the change and actively and visibly participate in it. But most importantly, be clear on WHY you are changing and WHAT is changing. Without that clarity, we are missing the foundational blocks for success.

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Shifting Your Association to a Digital Presence

Associations, like all member-based organizations, must continue to adapt, evolve, and consistently evaluate how it creates and delivers value in a digital economy to remain relevant, representative, and influential.

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The Best Time to Reboot Customer Loyalty is Now

Customers show their loyalty to brands with their spending power. Learn about the 3 steps to take to reboot your customer loyalty efforts.

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Demystifying the Net Promoter Score (NPS)

Fantastic insight shared by Jennifer Batley on the latest Klipfolio podcast on the value of the Net Promoter Score (NPS) as a metric. In particular: --> Where it fits within your customer satisfaction toolbox as a whole --> Why the "total" score matters, but not as much as the upward or downward trend over time --> Why the timing of the question within the customer lifecycle is so important

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How association and non-profit executives can position their organizations for success in a digital economy.

Many of Canada’s non-profit leaders and association executives are worried they are falling behind. While I do know that the successful integration of technology does require some specific knowledge and skillsets, at the end of the day I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

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Digital Adoption – it's is not just for IT anymore.

We at Differly welcome the announcement of the Canadian Digital Adoption Program and we are proud to have been recognized as one of the program’s national Digital Advisors.

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Becoming more human. The key to increased business readiness and resilience.

Differly Founder Isabelle Perreault and Change Strategy Expert Ilana Gregory discuss readiness and resiliency in the face of constant change.

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Innovation, Safety and Spaghetti

What a spaghetti tower revealed about this critical ingredient for innovation.

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Three Things for Go-To-Market

Breaking down the process for go-to-market success.

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Using Metrics to Reboot Your Customer Loyalty

Understanding how to measure customer loyalty will help you understand the areas that need more attention in your loyalty strategy. This article covers how to reboot your customer loyalty strategy and measure effectiveness with metrics developed by Differly!

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Five to Thrive. What to Consider When Planning a Major Shift in Strategy

Five things to consider before embarking on a major strategy shift (or digital transformation)

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Influential Businesswoman 2020

We are pleased to be sharing with our clients and followers happy news about our founder and CEO, Isabelle Perreault.

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Five Considerations in Navigating New Decisions

Leaders across every organization are at the crossroads of many decisions. Today, as ever, uncertain times and unanswered questions call for thorough consideration, insight, and conversation.

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Five fundamentals to reimagine the workplace and why "worklife balance" is a setup for failure.

What we are seeing now from a large majority of organizations is a crisis-induced shift rather than an intentional change to flexible work practices. How to start from a human-centric approach.

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How Trust will Shape the Future of Work

I was speaking to a friend yesterday who works for a large software company that, in pre-pandemic reality, had no remote work options. In the last staff update, the CEO admitted that with 100% of the staff working remotely, there have been no significant drop in productivity (other than the first two weeks of the “adaptation” period).

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How to harness your big ideas, especially in a time of crisis

Which type of leader are you: a visionary or an operator? If you're a visionary, you come up with new ideas, often. And of course, not every one of them is worth pursuing. Here's the thing, if a visionary jumps on every new idea without discipline, it can wear on everyone. Here are five strategies to harness your BIG ideas without killing your groove.

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Three key questions to get your business back into gear and moving now.

At this moment in time, if your product or services don't help to address the continuity of a business or address an urgent need, your pitch is likely falling on deaf ears.

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COVID-19, the game changer that will push us all into the digital revolution.

COVID-19 is first and foremost a human crisis. It might also be the catalyst that pushes us all into the digital revolution, digitizing services, and forcing us to shift to digital business models.

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All future forward leaders share these five traits

What does it take to lead and inspire in a time of exponential change? These five traits have been found as a common thread in future forward leaders.

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Segments and Personas. How to use them and why they are not the same.

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas. Although often used in complementary ways, they are not one and the same. Here’s how I would differentiate.

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Fear and How to Use It

Fear is a gift. I’m not talking about fear of fire or heights - the common sense, life-saving fear. I’m talking about the ego-based self-talk kind of fear that tells you to move away from discomfort.

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Shifts of Power. Leadership then and now.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

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Technology as a Steward, not a Master. Five Steps to Enable Disruptive Tech.

For those of us who remember a technology-free childhood without the stress of being liked on Instagram or unfriended on Facebook, we likely remember a workforce where leaders were a much different breed than they are today.

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Organizations don’t disrupt, People do. Technology helps.

A look at digital business models and the ability to leverage emerging tech in order to address an anticipated market need.

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Happier teams, better outcomes. Leveraging Scrum for agile marketing execution.

It’s time for a change in the way we execute our strategic plans. In a world where change and complexity are the only constant, we need a more adaptive, responsive and iterative approach to planning and execution.

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Is content planning killing your vibe?

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda. So where to start? How does it fit in the overall marketing or communications plan?

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You Just Don’t Understand Me!

As much as you may want to automate everything, customers expect relevancy and personalization. Generic one-size-fits-all campaigns signals that you are not listening to your customers and you don't understand their needs.

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The Benefits of Knowing the Gaps

Both in business and in life, it's only in knowing where we currently stand that we can assess the gap between the current state and the desired outcome.

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Five Attributes Required to Lead in the Digital Economy

What does it mean to lead in an age of rapid change and disruption? Although we’ve been leveraging technology for decades, organizations are still grappling with being digital.

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Customer experience is everyone’s business. Four steps to becoming more customer centric

Your “brand” is the sum total of all your customers' experiences with your organization and every touchpoint matters.

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Defining Digital

Five short years ago, if you were to ask organizational leaders to define their digital strategy, the answer would either pertain to their digital marketing efforts or be synonymous with IT.

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Why we Need Leaders with a “Digital State of Mind”

Just as Billy Joel coined the term “New York State of Mind”, the Fourth Revolution might be associated with a “Digital State of Mind”.

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Supercharging innovation through rapid prototyping

Whether you're an entrepreneur seeking to disrupt a product category or an established organization in the midst of digital transformation, success will hinge on one thing: innovation.

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Differly is a digital transformation consultancy based in Ottawa, Canada. We are seasoned practitioners and strategists with a diverse background in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty.