Using Metrics to Reboot Your Customer Loyalty

August 4, 2021
Written by
Vicky Freed
Chief Strategist, Loyalty, Data and Customer Performance

Customer loyalty is the measurement of a customer's likelihood to do repeat business with a company or brand. True loyalty goes beyond customer points programs or social media “likes” to create value for the customer and sustainable, tangible growth for the business.

So how can you harness your customer’s loyalty? This is where a well-developed loyalty strategy comes into play. The best loyalty strategies are designed to blend the science of segmented customer management with the art of marketing to optimize net revenue. This involves getting to know your customers - their behaviours, needs, wants and motivators - and identifying the make or break moments that maintain satisfaction and retain loyal customers. Companies who implement data-driven customer loyalty strategies outperform those who don’t.

So what are you waiting for? It’s time to reimagine customer loyalty for your business and seize the benefits of retention, growth, and attraction!

Check out the 3 Ways to Reboot Customer Loyalty by Differly’s Chief Strategist, Loyalty, Data and Customer Performance, Vicky Freed for Klipfolio.

Understanding how to measure customer loyalty will help you understand the areas that need more attention in your loyalty strategy. The metrics outlined in this article are the first ever loyalty metrics to be featured on Klipfolio’s MetricHQ - follow this link or simply type "loyalty" into the search bar on MetricHQ to learn more about measuring your customer loyalty with metrics developed by Differly!

Browse more posts by category:

Download free resources:

Browse our library of free downloadable resources including valuable templates, tips and methodologies that you can put into action right away.


Book a meeting

Ready to get started? Book a meeting with us to discuss your needs and we'll go from there. No pressure, no obligations.

book a meeting

Subscribe to get notified of the latest posts!

If you found value in our content, please share and subscribe to be notified of the latest posts.

subscribe for updates

Related posts

Vivamus nec magna dictum velit dapibus molestie. Integer congue rutrum ornare. Maecenas sit amet est tellus, eu consectetur diam.

How to Implement Change in Your Organization

All successful organizational shifts, digital or otherwise, need leaders who support the change and actively and visibly participate in it. But most importantly, be clear on WHY you are changing and WHAT is changing. Without that clarity, we are missing the foundational blocks for success.

Read More
Shifting Your Association to a Digital Presence

Associations, like all member-based organizations, must continue to adapt, evolve, and consistently evaluate how it creates and delivers value in a digital economy to remain relevant, representative, and influential.

Read More
The Best Time to Reboot Customer Loyalty is Now

Customers show their loyalty to brands with their spending power. Learn about the 3 steps to take to reboot your customer loyalty efforts.

Read More
Demystifying the Net Promoter Score (NPS)

Fantastic insight shared by Jennifer Batley on the latest Klipfolio podcast on the value of the Net Promoter Score (NPS) as a metric. In particular: --> Where it fits within your customer satisfaction toolbox as a whole --> Why the "total" score matters, but not as much as the upward or downward trend over time --> Why the timing of the question within the customer lifecycle is so important

Read More
view all blog posts

Let us guide you through our proven road mapping process.  The risk of doing something almost always outweighs the risk of doing nothing!

Fusce vehicula, purus et tempor scelerisque, odio risus cursus dolor, quis placerat metus lacus sed tortor. Vivamus nec magna dictum velit dapibus molestie. Integer congue rutrum ornare. Maecenas sit amet est tellus, eu consectetur diam.

book a consultation with us

Differly is a digital transformation consultancy based in Ottawa, Canada. We are seasoned practitioners and strategists with a diverse background in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty.