Differly
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Who We Are

Who We Are

We like to think of ourselves as deep thinkers but agile doers. 

We believe knowing what you don’t know is as important as knowing what you do know. 

The Differly team is made up of partners and senior advisors many of whom either own or have owned their own businesses. They are the best in their field and have a bias for action. This helps us remain nimble and ensures the client gets exactly the skills required for the work at hand.

 


 

Get in touch

Where we start depends on the overall digital maturity of the organization and where you need us most.   Find out more.

 

Meet a few of our leaders: 

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Isabelle Perreault

President and founder

Isabelle is the President and Founder of Differly. She has spent her career helping business leaders understand technological disruption and what they can do to survive and thrive in this new era of exponential change. She has deep knowledge in digital transformation, marketing strategy, customer experience and engagement. She is also a Certified ScrumMaster®, passionate about emerging operational models and applying agile principles to strategic planning and marketing. 

For over 20 years, she has been helping leaders in a wide variety of sectors from sports and entertainment, retail, associations to health care, make strategic investment choices in digital technology that will deliver the most value to the business and their customers.

Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada as Vice president with Stratford Managers and was head of Digital Strategy and Director of Marketing for the Ottawa Senators, NHL Hockey Club.  

Speaking Engagements

A frequent speaker at industry conferences such as the CIO Summit of Canada and The Digital Adoption Symposium, Isabelle is considered a change agent, helping clients tackle big, bold problems, identifying emerging trends and developing pragmatic solutions.

Activities & Affiliations

Isabelle is a Board Member of the Ottawa Youth Services Bureau Foundation as well as Boxing Canada and a past President of the International Association of Business Communicators, Ottawa Chapter.  She is an active member of Women in Communications and Technology, the Scrum Alliance and sits on the advisory committees of Ringside for Youth and Informed Opinions. Isabelle is also the mother of three young girls and a champion for women entrepreneurs.

 
 
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Jay Payette

CIO services and Senior IT Advisor

Jay is an experienced IT Program Manager and strategic advisor. For nearly 20 years, Jay has lead a number of transformational projects for clients in the public and private sectors including members of the Fortune 500. Jay combines a thorough technology background with a strong business acumen to help clients get the most value out of their technology investments. 

He provides virtual CIO services for a variety of Differly Clients.

 

 
 
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Vicky Marsolais

Data Strategy and Performance

Vicky is a seasoned business performance strategist and leader who drives improved marketing and business results through the smart, effective use of data. Having the unique ability to speak data and business equally, Vicky helps organizations better understand and leverage their customer and organizational data, utilizing it to transform their performance.

She has extensive cross-functional leadership experience and a blend of strategic, operational and analytic expertise. With a career spanning 20 years, Vicky has developed a consistent track record for using data and analytics to transform organizational results across multiple markets, organizations, and sectors. 

 
 
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Marc Fares

Enterprise Digital, E-Commerce and Innovation Virtual CDO and CMO Services

Marc is an accomplished executive with extensive experience in digital strategy and solutions, innovation, technology, e-commerce, marketing and loyalty, corporate strategy and business development.  Throughout his career, Marc has helped organizations profitably grow by driving effective strategic planning, organizational alignment, and the delivery of robust marketing, technology and digital solutions.  Core to his success is Marc’s emphasis on motivating teams to become champions of innovation with a constant focus on customer centricity and user experience.

Marc has led digital transformation efforts at major organizations such as Aeroplan and Bell Canada. With significant experience managing large-scale multidisciplinary projects and operations, Marc was responsible for annual budgets of over $35M and for leading hundreds of employees across departments, resulting in positive impacts to millions of customers and annual revenue, productivity, and cost reduction benefits valued at hundreds of millions of dollars

Marc completed his undergraduate and graduate studies in Montreal.  He has an MBA from McGill University, as well as two Graduate Certificates in Management, one in International Business and another in Tourism Management.  He also has a Bachelor of Commerce in Marketing from Concordia University.  Marc is fluent in English and French.