Who We Are

Who We Are

We like to think of ourselves as deep thinkers but agile doers. 

We believe knowing what you don’t know is as important as knowing what you do know. 

The Differly team is made up of partners and senior advisors many of whom either own or have owned their own businesses. They are the best in their field and have a bias for action. This helps us remain nimble and ensures the client gets exactly the skills required for the work at hand.



Get in touch

Where we start depends on the overall digital maturity of the organization and where you need us most.   Find out more.


Meet a few of our leaders: 


Isabelle Perreault

President and founder

Isabelle is the President and Founder of Differly. She has spent her career helping business leaders understand technological disruption and what they can do to survive and thrive in this new era of exponential change. She has deep knowledge in digital transformation, marketing strategy, customer experience and engagement. She is also a Certified ScrumMaster®, passionate about emerging operational models and applying agile principles to strategic planning and marketing. 

For over 20 years, she has been helping leaders in a wide variety of sectors from sports and entertainment, retail, associations to health care, make strategic investment choices in digital technology that will deliver the most value to the business and their customers.

Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada as Vice president with Stratford Managers and was head of Digital Strategy and Director of Marketing for the Ottawa Senators, NHL Hockey Club.  

Speaking Engagements

A frequent speaker at industry conferences such as the CIO Summit of Canada and The Digital Adoption Symposium, Isabelle is considered a change agent, helping clients tackle big, bold problems, identifying emerging trends and developing pragmatic solutions.

Activities & Affiliations

Isabelle is a Board Member of the Ottawa Youth Services Bureau Foundation as well as Boxing Canada and a past President of the International Association of Business Communicators, Ottawa Chapter.  She is an active member of Women in Communications and Technology, the Scrum Alliance and sits on the advisory committees of Ringside for Youth and Informed Opinions. Isabelle is also the mother of three young girls and a champion for women entrepreneurs.


Jay Payette

CIO services and Senior IT Advisor

Jay is an experienced IT Program Manager and strategic advisor. For nearly 20 years, Jay has lead a number of transformational projects for clients in the public and private sectors including members of the Fortune 500. Jay combines a thorough technology background with a strong business acumen to help clients get the most value out of their technology investments. 

He provides virtual CIO services for a variety of Differly Clients.


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Vicky Marsolais

Data Strategy and Marketing Performance

Vicky is a seasoned business performance strategist and leader who drives improved marketing and business results through the smart, effective use of data. Having the unique ability to speak data and business equally, Vicky helps organizations better understand and leverage their customer and organizational data, utilizing it to transform their performance, develop loyalty and growth strategies.

She has extensive cross-functional leadership experience and a blend of strategic, operational and analytic expertise. With a career spanning 20 years, Vicky has developed a consistent track record for using data and analytics to transform organizational results across multiple markets, organizations, and sectors. 

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Marc Fares

Enterprise Digital, E-Commerce and Innovation Virtual CDO and CMO Services

Marc is an accomplished executive with extensive experience in digital strategy and solutions, innovation, technology, e-commerce, marketing and loyalty, corporate strategy and business development.  Throughout his career, Marc has helped organizations profitably grow by driving effective strategic planning, organizational alignment, and the delivery of robust marketing, technology and digital solutions.  Core to his success is Marc’s emphasis on motivating teams to become champions of innovation with a constant focus on customer centricity and user experience.

Marc has led digital transformation efforts at major organizations such as Aeroplan and Bell Canada. With significant experience managing large-scale multidisciplinary projects and operations, Marc was responsible for annual budgets of over $35M and for leading hundreds of employees across departments, resulting in positive impacts to millions of customers and annual revenue, productivity, and cost reduction benefits valued at hundreds of millions of dollars

Marc completed his undergraduate and graduate studies in Montreal.  He has an MBA from McGill University, as well as two Graduate Certificates in Management, one in International Business and another in Tourism Management.  He also has a Bachelor of Commerce in Marketing from Concordia University.  Marc is fluent in English and French.


Scott Morin 

Executive Sales and Business Development Leadership

With over 25 years of experience, Scott provides sales and business development expertise to companies of all sizes and excels in leadership, operations, sales, marketing and business development. He understands the importance of a great relationship between marketing and sales and the impact of technology on both disciplines. Before joining Differly, Scott held the position of Chief Executive Officer at 4Point. During his time there, Scott applied his considerable experience to international sales strategy, systems integration, digital marketing, and held a seat on the Board of Directors. He successfully managed a portfolio of $20M ARR spread across multiple service lines and conducted a company-wide re-structuring that enabled a pivot towards sustained profitability.

Before that, he was VP, Sales and Business Development for CloudLink, where he managed the sales team through 4-fold year-over-year growth. As VP, Sales at TITUS, Scott led the charge on exponential sales growth over a 5-year period, where he grew the team from 12 employees to 90 and developed the company’s international footprint. TITUS was recognized as a Deloitte FAST 50 award winner for 5-year sales growth in 2013.

Scott holds a Bachelor of Commerce degree in marketing from Carleton University.

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Jeremy Irving

Senior Technology Advisor

Jeremy has 19 years of experience in information technology and administration. He holds a Degree in Business from the University of Ottawa and is a certified Project Management Professional.

Jeremy understands that technology is an enabler of business outcomes. As a Corporate Services Manager for a large nonprofit, he successfully managed an annual budget of $10 million, from more than 20 funders. He has also led many business process redesign projects to modernize the organization’s systems and workflows, making it more efficient and profitable.

Jeremy is focused on helping Differly clients, often working within busy and complex workplaces, adopting modern solutions to ultimately improve their performance.

 High Road Communications photoshoot at Ottawa HQ on Tuesday, Sept. 13, 2011. Photo by David Kawai.

Steve Coppola

Customer Experience and UX, Senior Strategist

Steve is a digital customer experience strategist with over 20 years of experience who defines and designs thoughtful, user-centric solutions that translate to increased loyalty and profitability.  He strives to develop a deep understanding of customer motivations, to challenge assumptions and reimagine opportunities both for them and the business. 

With his deep experience in digital strategy and channels, Steve has developed proven methodologies that help organizations create cohesive, intuitive customer experiences, optimized across all platforms.  This is increasingly critical as organizations fight to stay relevant in an increasingly automated, personalized and digital world.

 Steve has worked with brands such as FedEx, Sun Life Financial, Sobey’s, Magna International and Maple Leaf Foods.