Canadian Health Food Association

Strategic Planning Facilitation: Board Vision, Leadership Alignment and Action Plan

The Challenge

The Canadian Health Food Association (CHFA) was preparing its next three-year Strategic Plan and wanted a process that would create alignment between the Board’s long-term vision and the leadership team responsible for bringing it to life. The organization needed to move beyond incremental planning, make clear strategic choices and translate those choices into an actionable plan the leadership team could confidently execute.

What We Did

Differly designed and facilitated an end-to-end strategic planning process that connected Board vision, leadership decision-making and practical execution planning.
Conducted Board interviews and facilitated an in-person board engagement and visioning session to surface perspectives, challenge existing priorities and build alignment around CHFA’s future direction.
Supported the board in developing and documenting strong guiding principles to inform the direction of the leadership team's development of the new Strategic Plan.
Facilitated the leadership team through development of the 2027-2029 Strategic Plan, using the Playing to Win framework to turn Board direction into clear strategic choices and priorities.
Worked with the leadership team to translate the three-year strategy into a one-year tactical execution plan, connecting long-term ambition with the immediate priorities required to begin delivering it.

The Outcome

CHFA emerged with an ambitious, aligned strategy and a leadership team equipped to move confidently from planning into execution.

Alignment: Established shared Board direction on CHFA’s vision and strategic guidance, creating a clear foundation for leadership planning.

Ambition: Developed a bold strategic direction, helping the team move beyond incremental thinking and make meaningful strategic choices.

Confidence: Built leadership ownership and confidence through a facilitated process that walked the team through each strategic decision and connected ambition to operational realities.

Execution: Delivered a three-year Strategic Plan, management guiding principles and a one-year tactical plan that gave CHFA a practical path from strategy to implementation.

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