Isabelle Perreault

Transformation, Innovation and Go-to-Market Strategist
Founder and CEO

Isabelle is the Founder and CEO of Differly. She has spent her career helping business leaders understand the major drivers of change and helping them survive and thrive in a digital economy. She brings deep expertise in business transformation, corporate and business model innovation and go-to-market planning.

For over 20 years, she has been helping leaders in a wide variety of sectors develop and deploy human-centric, tech-enabled growth strategies. Passionate about entrepreneurship she also serves as a business coach to Startups with several incubators. Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada and was head of Digital Strategy and Marketing for the Ottawa Senators, NHL Hockey Club.

Isabelle is Chair of the Ottawa Youth Services Bureau Foundation and a champion for women entrepreneurs.

Jay Payette

CIO services and senior IT advisor

Jay is an experienced IT Program Manager and strategic advisor. For nearly 20 years, Jay has lead a number of transformational projects for clients in the public and private sectors including members of the Fortune 500. Jay combines a thorough technology background with a strong business acumen to help clients get the most value out of their technology investments.

He provides virtual CIO services for a variety of Differly Clients.

Vicky Freed

Chief Strategist, Loyalty, Data and Customer Performance

Vicky is a seasoned business performance strategist and leader who drives improved marketing and business results through the smart, effective use of data. Having the unique ability to speak data and business equally, Vicky helps organizations better understand and leverage their customer and organizational data, utilizing it to transform their performance, develop loyalty and growth strategies.

She has extensive cross-functional leadership experience and a blend of strategic, operational and analytic expertise. With a career spanning 20 years, Vicky has developed a consistent track record for using data and analytics to transform organizational results across multiple markets, organizations, and sectors.

Steve Coppola

Senior customer experience and UX strategist

Steve is a digital customer experience strategist with nearly 30 years of experience who defines and designs thoughtful, user-centric solutions that translate to increased loyalty and profitability.  He strives to develop a deep understanding of customer motivations, to challenge assumptions and reimagine opportunities both for them and the business.

With his deep experience in digital strategy and channels, Steve has developed proven methodologies that help organizations create cohesive, intuitive customer experiences, optimized across all platforms.  This is increasingly critical as organizations fight to stay relevant in an increasingly automated, personalized and digital world.

Steve has worked with brands such as FedEx, Sun Life Financial, Sobey’s, Magna International and Maple Leaf Foods.

Lisa Strangway

Digital and marketing strategy, senior advisor

Lisa is an experienced marketing professional, with deep experience in social media management and content marketing. She is a skilled project manager with over 20 years of experience in execution of strategic marketing plans from start to finish.   Prior to bringing her deep expertise to the Differly team and launching her own marketing business, she spent 14 years working at the Ottawa Senators Hockey Club creating memorable marketing campaigns and leading promotions and events. She has been on the organizing committee of several International events, in particular the IIHF 2009 World Junior Championship and the IIHF 2013 Women’s World Championship.  Lisa is passionate about community engagement, in particular of her home town in Carleton Place, Ontario, where she sits on various committees giving back by volunteering her time and skills.

Scott Nowlan

Transformation and Innovation Strategist

Bringing almost 30 years of global, multi-industry experience, Scott brings deep operational and strategic leadership experience and management consulting background to his clients. Focusing on digital and organizational transformation, Scott’s work across a variety of industries (wholesale distribution, retail, logistics, public sector, postal to name a few) has helped formulate, lead and facilitate change agendas that has always focused on people – employees and clients – with an eye to improving organizational effectiveness and when applicable, the bottom line. He brings experience in a variety of areas including eCommerce, CRM and the “business side” of technology (defining business needs, requirements, procurement, business implementation, change management etc.).

With two start-ups under his belt in Canada and Australia and 8 years as VP Operations/COO, Scott has had direct responsibility and oversight for several organizational functions including Sales/Marketing, Finance, HR, Legal with strategic and P&L responsibility.

Scott is also a certified Agile Scrum Master and is currently the Chair, Board of Directors for Toronto-based People for Education, an independent, non-partisan, charitable organization working to support and advance public education through research, policy and public engagement.

Steve Johnston

Digital Transformation Specialist / Virtual CIO / IT Strategist

For over 25 years, Steve has shared his knowledge clearly by combining business and technology. Thanks to his vast experience in both fields, he can simplify complex issues for the benefit of the companies he works with. His entrepreneurship experience makes him a great asset to any enterprise desiring to optimize their processes and create value to their customers.

His obsession is to generate value in organizations through their technological development aligned with business objectives. He is a guide for companies in implementing practical tools to achieve early results in a timely manner while respecting the long-term perspective. His collaborative approach allows him to adapt to any businesses and people and help them with strategy road map, digital solutions, IT governance, Data Management and IT infrastructure.

Steve completed his electrical engineering at Université Laval, Québec City.  He has an MBA from University of Ottawa, as well as a Master in Project Management. He also completed a certification in the Governance of Enterprise Information Technology(IT) - (COBIT 2019 Foundation). Steve is fluent in English and French.

Jen Batley

Customer Experience and Transformation StrategistVirtual CMO and COO Services

Jennifer’s 25+ year career has been spent transforming global B2B companies seeking to recover, scale, or sustain business advantage. Expert in advancing customer experience strategy from vision to execution, she puts customers at the heart of business to generate high impact results through metrics-driven operational change and/or advanced strategic marketing and account management practices.

Recognized as a catalyst for change, Jennifer is consistently the go-to person for elaborate initiatives requiring innovative and cross-functional thinking and collaborative approaches. Thriving in environments challenged to transform, she excels at building alignment, prioritizing opportunities, and dealing with unknowns always working to balance relationships with results.

Jennifer has worked across industries and with leading companies including Sysco Foods, Dell/EMC, TetraPak, and Welch Allyn. She empathizes with the challenges clients face, having held President and C-level roles and had direct ownership of teams leading strategy, operations, revenue, marketing, ecommerce, customer success and business intelligence.

Ilana Gregory

Transformation and Change Strategist

Ilana brings over 20 years of experience in the technology sector at companies like Adobe, leading global teams and managing change. Spearheading various transformation initiatives, Ilana excels in fostering an environment of customer-centric innovation, growth mindsets and results.  Her passion and talent for breaking down barriers and bringing different viewpoints to the table enables organizations to be successful, evolve and exceed the desired business results. She has extensive cross-functional leadership experience from diverse functions,  industries, sectors and sizes across the globe. Ilana holds certifications in Change Management (PROSCI) and Design Thinking and a Masters in Business Administration from Richard Ivey School of Business at the University of Western Ontario.

Angela Hopper

Change & Transformation Strategist

Angela has over 20 years of experience in the areas of business transformation, change management, strategy development, program execution, and management consulting. Angela has successfully led large-scale change initiatives and has a deep understanding of the impact that transformation has on people, processes, technology, and data. She also has extensive facilitation and stakeholder management skills.

In recent years, Angela has led various digital transformation projects with a focus on facilitating the impact these changes have on people, culture, and business processes.  

She holds a Bachelor of Commerce from McGill University (Montreal, Quebec) and a Master of Business Administration from Saint Mary's University (Halifax, Nova Scotia). Angela also holds certifications in Change Management (PROSCI), Project Management (Prince2), and Advanced Program Management (Stanford University).

Vincent Atallah

Digital Strategist

Vincent has a broad background across disciplines. Vincent co-founded Don’t Freak Out!, a financial literacy education organization that was acquired in 2017 by a digital advertising conglomerate. He joined their team to build digital audiences and later led their advertising sales, selling to Fortune 200 brands and agencies and building revenue operations best practices. Vincent later joined SSENSE, a Sequoia-backed global luxury retailer, in product management– managing technical teams and products across loyalty, data segmentation, high-value customers, and high-hype launches. He now advises businesses and executives on product design and development, revenue and sales operations, and scaling core operations for small and mid-sized teams.

Erin Blaskie

Brand & Marketing Growth Strategist

Erin Blaskie is a creative growth strategist and marketing advisor with nearly 20 years of experience in marketing, branding, go-to-market and customer growth and performance.

Erin launched her first company in 2004 consulting with startups and scale-ups on marketing strategies as well as growing the personal brands of best-selling authors, speakers, and actors. Today, Erin is back to her consulting roots, working with companies to build strong brands and enable sustainable growth, as well as teaching the next wave of digital marketing professionals.

Josée Perreault

Social Media & Content Strategist

Josée is an experienced communications professional, with over 20 years in journalism, content creation, social and community management.   She is an expert in helping businesses reach and engage with their audiences via social media channels and the media.   Prior to her work with Differly and as a freelancer, Josée spent over 25 years working as a radio host and reporter with Radio-Canada/CBC Broadcasting connecting with audiences in both official languages. In recent years, she has launched professional and personal brands (Josee @work and Josee @home) lending her voice and experience to numerous events in Canada and France as an MC for events and concerts. She is passionate about promoting the arts and culture here and abroad. She works with Differly clients in conducting social media and content audits as well as developing social media strategies.

Todd Coopee

IT & Digital Strategist

Todd brings over 20 years of experience in business and technology, with expertise in digital solutions, e-commerce, IT infrastructure, data management, and solutions architecture. He’s managed large client engagements and project-specific work for organizations looking to leverage their brand effectively and use technology to meet strategic marketing, operational, and sales objectives.

Todd founded his first company in 1999, providing professional services to a wide variety of industries, including healthcare, technology, manufacturing, not-for-profit, government, and manufacturing. His entrepreneurship and collaborative approach make him a valuable asset to any organization looking for sustainable growth and optimized, efficient service delivery.

Todd completed his undergraduate and graduate studies in the United States. He has a Master of Computer Science from RPI and a Bachelor of Science degree in Computer Science from Trinity College.

Usman Abdul-Khaliq

IT Strategist

Usman is an Information Technology Professional, with over 15 years of experience in building IT strategies with a particular focus on Systems Design and Architecture, Automation, Network, and Systems Planning and Operations. Usman provides solution architecture planning to Differly clients as well as tech stack review and recommendations. He has worked with various organizations to plan, implement, and deliver solutions to clients such as TELUS, Rogers, ScotiaBank, TD Bank, Staples, FedEX and Metro.

Holly Bird

Marketing & Digital Strategist

Holly is a seasoned marketing, digital and business strategist with 20 years of experience. With strong roots in the sports industry and business, she has helped many organizations increase their ability to leverage digital strategies and technology to greatly improve customer/fan experience and operational efficiency. She has worked with notable clients such as the Tour de France, IRONMAN, lululemon, Backroads, and United Way, as well as with national and international sports federations.

Holly also has deep roots and experience helping founders with their go-to-market plans and preparing to scale.  She has worked with startups in the Cannabis, Psilocybin, CPG and tech industries working on growth, customer experience and business planning.

Holly sits on the board of Biathlon Alberta as the PR and Marketing lead. She also holds a BPE from the University of Alberta in Sport Management.

Melinda Berman

eCommerce & Digital Strategist

Melinda is a versatile digital strategy leader with 10+ years of experience at global retail and travel brands, leading eCommerce and Marketplace teams. She brings experience in product management, UX and marketing. She is passionate about working with organizations to identify, prioritize and build exceptional digital experiences that will unlock new revenue streams. Her approach is grounded in data, behavioural economics, human-centred design and technology.

Melinda has worked with brands such as SSENSE, Four Seasons & Cartier.

Dan Guenther

Customer Experience and Digital Transformation Strategist

Virtual COO and CXO Services

Throughout his career, Dan has helped organizations identify and seize opportunities for sustained, transformative growth. Be it introducing new products, streamlining customer-facing operations, or introducing a digital element to multi-channel experiences, Dan’s strong understanding of customer needs, innovative mindset, and practiced operational know-how, consistently create distinct, profitable customer experiences which deliver differentiated value over the long-term.

Dan has extensive experience in the financial services, telecommunications, and health care industries. With 11 years as a management consultant, and 10 as a senior executive, Dan is equally capable defining the strategy as he is executing it. With direct work experience in over 20 countries, Dan provides a broad, practical perspective while maintaining a strong strategic focus. Having held VP CX and COO positions, he knows the challenges of understanding customer needs and weaving them into everyday operations in a cost-effective and consistent manner.

Kate Burnett

Fractional COO and ED Services

Growth and Innovation Specialist

Kate Burnett is a seasoned operator and executive leader helping organizations navigate growth and innovation in the pursuit of long-term profitability.   She previously served as COO and President of Bridgehead Coffee. During her tenure, she steered the company through the pandemic, expanding it into grocery and e-commerce channels.

With diverse experience at Me to We, she held various roles in consumer engagement, business development, and operations. Kate holds an honors undergraduate degree and an MBA, receiving multiple scholarships. Her passion for making a difference is evident through volunteering in countries like South Africa and Rwanda. She believes in driving positive impact through innovative business practices.

Ian Clark

Operations, Business and Data Analyst

Ian Clark has 20 years of experience leading business growth and innovation in retail and B2C environments supporting a diverse range of functions including operations, procurement, marketing, finance, and IT. For over 10 years his focus has been solving challenging business problems and driving bottom-line impact by leveraging data and digital technologies.

Throughout his career Ian has applied curiosity, creativity, and constant learning to improve business performance and advance the status quo. Ian has extensive experience with data analytics, systems integrations, cloud computing, data engineering, and full-stack web development. He used this knowledge to dramatically improve operational efficiency and introduce operational discipline.

Ian holds a B.A. (Hons) in Business Law (Carleton University) and a Professional Certificate in Business Intelligence (Google).

Lauren Thibodeau

Customer Experience and Change Strategist

Lauren is known for her ability to marry strategy and execution around a customer-centric, metrics-focused approach, resulting in sustained revenue growth and award-winning products and services. She brings 25+ years experience leading complex change initiatives, both in house and as an external advisor, across industry verticals and stages of organizational growth. Prior to becoming an advisor to a wide range of companies, organizations, and professional associations, Lauren held leadership and executive roles at Queen’s University, Cognos, IBM, PTC, and Kinaxis.

Lauren holds a Forrester Certification in Customer Experience (CX) and has completed the Council of Canadian Innovators Innovation Governance Program (IGP) for Board Directors. She holds Bachelor’s degrees in Business and Education, and a Master’s degree in Linguistics. Lauren has 10 years of Board Director experience and is bilingual in English and French.