At its core, innovation is introducing change that adds new value to your organization, club or federation and its fans.

In the sports industry, technology has typically driven the innovation agenda. However, with the immense explosion of technology and tools at your disposal, the challenge is more human. Our focus is not only on tech, tools and trends. We help optimize existing operations while exploring growth opportunities. We balance short-term gains with long-term goals to create your Innovation Road Map.

Our previous engagements with sports leagues and federations have underscored the pivotal role of aligning people, processes, and technology. It’s a complex endeavor, where the objective isn’t just crafting memorable fan experiences but converting those experiences into measurable business growth and enhanced profitability.

Featured services

Fan and Customer Journey Mapping

Understand your fan's journey from first-time attendee to loyal supporter. We'll guide you in recognizing and navigating the impactful shifts propelled by digital innovation in the sports industry, especially with the rise of the always-connected fan. Together, we'll chart the intricate paths fans take as they connect with your team or league through various platforms, technologies, events, and interactions.

Our goal is to pinpoint those game-changing "moments of truth" vital for fan engagement and loyalty. We're here to shed light on the disparities between the fan experience you aspire to deliver and the current reality, assisting you in bridging the gap effectively.

Digital and Technology Roadmaps

Navigating the future of technology is a complex yet essential task. We’re your trusted partners in co-creating dynamic digital and technology roadmaps, ensuring you’re not just in the game but ahead of the curve.

  • Prioritize investments and initiatives tailored to your fanbase and sports growth objectives.
  • Outline requirements for selecting sports-centric software and vendors.
  • Craft a streamlined transition plan, adhering to best practices in change management.
  • Draft options analysis and business requirements
  • Offer IT strategy oversight via fractional CIO services.

Innovation Strategies and Portfolio Management

Innovation isn't one-size-fits-all. Your approach should fit your organization's unique DNA and industry. Our "Innovation-as-a-Service" model ensures your innovation strategy helps you optimize for today and plan for tomorrow.

  • Innovation Strategy:  Move beyond the traditional. Together, we'll craft an approach rooted in the unique dynamics of the sports industry and aligned with your organizational goals.
  • Innovation Roadmap: It's not just about the latest tech or trends. We guide you in refining current operations and uncovering growth avenues
  • Innovation Lifecycle: From brainstorming to testing and launch -we support every stage of your innovation journey.
  • Team-Based Innovation Culture: We help drive sustainable change from within.

Building fans for life

In the competitive world of sports, fan loyalty is the coveted prize. We specialize in building data driven, pragmatic strategies that help you win, one ticket at a time.  

We use a strategy called “move the middle” to identify your highest growth potential segments based on engagement and purchase behaviour. We then help you to develop tailored messages, offers and packages designed to encourage one more sale for incremental gains which eventually translate to big gains.

Voice of the Customer Analysis

Listen, interpret, and act. Our Voice of the Customer Analysis tools empower you to grasp the unspoken, turning insights into actionable strategies that align with fans' evolving expectations.

Commercialization and Sponsorship Reviews

Optimize your partnerships and unlock new revenue streams. Our in-depth reviews ensure your commercialization and sponsorship strategies are not just grounded in traditional broadcast metrics but aligned to the monetization tools and metrics of a digital economy.

Social Media Audits and Content Strategies

In the digital age, your social presence is your brand’s voice. We audit, analyze, and strategize to turn your social media platforms into powerful engagement, storytelling, and conversion tools.

Daniel Pilon, CPA, CA
Director, Membership, Finance and Operations
Canadian Institute of Actuaries

"Differly has been an exceptional partner in our business transformation strategy. They provided instrumental support with several of our strategic initiatives, including digital, member, and organizational performance. I would highly recommend working with Differly."

François robert
Executive Director, Partnerships
Canadian Paralympic Committee

"The team at Differly has been a valuable and collaborative partner in helping us develop a cohesive blueprint for growth and innovation – assessing how to better leverage digital channels, the power of content and storytelling and how to use digital technology for increased impact and value creation with our members, partners and stakeholders."

Angela Johnston
Content Management Officer
National Association of Federal Retirees 

"Differly was a wonderful partner in helping us uncover new growth opportunities. The team delivered a comprehensive yet pragmatic digital and member engagement roadmap, helping us determine which areas of innovation would be most impactful to the organization.  "

Dean Smith
Head of Operation
Canadian Dental Association

"Differly has been a true partner in the development of our technology and digital strategy. They also delivered a practical change playbook helping us to gain buy-in, manage resistance more effectively and increase our odds of success when embarking on large shifts across the organization."

Scott Lawrence
Chief Operating Officer
Health Craft Products Inc.

"Differly has brought experience, capacity, energy, and focus -what’s more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Alex Pandelidis
Manager, Customer Lifecycle Marketing
Royal Canadian Mint
The Differly team helped the Royal Canadian Mint (RCM) refine and advance its loyalty and customer lifecycle strategy at a critical moment for the team.

"Differly provided valuable insights on new opportunities for growth and how to execute against them. Working with Differly was a very positive and rewarding experience! "

Linda Ludwick
Executive Producer and CFO
Rezolution Pictures

"Our company, Rezolution Pictures, is in a high-growth phase. We chose to work with Differly to assess where and how we could leverage technology to enable our growth. The team provided thoughtful guidance and expert advice and we are now working together to implement parts of our road map. We would highly recommend them."

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