Canadian Paralympic Committee

The Challenge

The Canadian Paralympic Committee (CPC) needed to make strategic shifts to enhance value creation through digital strategy, content generation, and technology optimization. They sought an external partner to evaluate their current digital and marketing capabilities, assess their complex streaming and sponsorship commitments, and build a cohesive roadmap for long-term growth and innovation.

What We Did

We partnered with the CPC's executive team to conduct a deep-dive assessment and deliver a comprehensive growth and technology blueprint.

Comprehensive review of their digital channel strategy, content distribution models, and data analytics capacity.

Assessment of corporate sponsorship models, stakeholder engagement strategies, and broadcast/streaming agreements.

Development of a prioritized, multi-year technology strategy focusing on people, processes, and tools.

Execution support via Fractional CIO and Fractional Head of Marketing services to implement the new digital and brand strategies.

The Outcome

The engagement provided the CPC with the strategic clarity, operating models, and specialized leadership required to drive sustainable growth.

Clarity: Developed a cohesive blueprint for growth and innovation, perfectly aligned with the broader strategic plan being developed with the Board of Directors.

Growth: Recommended and implemented a modernized marketing, digital, and member engagement strategy designed to increase revenue and long-term stakeholder impact.

Efficiency: Increased organizational capacity through targeted operating model recommendations and an improved approach to managing complex streaming and sponsorship commitments.

Confidence: Ensured smooth and steady progress on strategic initiatives by providing senior oversight and fractional leadership during the critical implementation phases.

The team at Differly has been a valuable and collaborative partner in helping us develop a cohesive blueprint for growth and innovation – assessing how to better leverage digital channels, the power of content and storytelling and how to further leverage digital technology for increased impact and value creation with our members, partners and stakeholders.

François Robert

Executive Director, Partnerships

Canadian Paralympic Committee

The Challenge

What We Did

The Outcome

Clarity: Developed a cohesive blueprint for growth and innovation, perfectly aligned with the broader strategic plan being developed with the Board of Directors.

Growth: Recommended and implemented a modernized marketing, digital, and member engagement strategy designed to increase revenue and long-term stakeholder impact.

Efficiency: Increased organizational capacity through targeted operating model recommendations and an improved approach to managing complex streaming and sponsorship commitments.

Confidence: Ensured smooth and steady progress on strategic initiatives by providing senior oversight and fractional leadership during the critical implementation phases.

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