Blog

Differly CEO, Isabelle Perreault has been selected as a 2023 finalist in the Entrepreneurial Leader - Emerging category of the Business Woman of the Year Awards.

Differly is a proud supporter of the YSB's inaugural RISE & THRIVE breakfast taking place October 19th at the Horticulture Building, Lansdowne

In today's rapidly changing tech landscape, it has become increasingly crucial for businesses to leverage technology in order to achieve their visions and aspirations.

Ever wonder how some companies always seem "ahead of the curve"?

Differly has developed a new model we call Innovation-as-a-Service to shift how organizations approach innovation. We firmly believe that innovation should be the collective effort of every individual within an organization, transcending departmental boundaries and empowering teams to bring their best ideas to the forefront.

Managing change can be both complicated and complex, depending on the particular situation.

The expertise you have today might be less relevant five to ten years from now.

NPS is one of the metrics you can use to keep your finger on the pulse of your customer and member experience

Change Strategy Expert Ilana Gregory discusses readiness and resiliency in the face of constant change.

Like many, associations are shifting to a digital presence. They are seeing a demand for online services and technologies.

Beyond points and “likes”. True loyalty creates value for the customer and sustainable, tangible growth for the business.

I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

This new federal funding will be tremendously useful to Canada’s SME business community.

Differly Founder Isabelle Perreault and Change Strategy Expert Ilana Gregory discuss readiness and resiliency in the face of constant change.

We need to unlearn as much as learn, take risks and try new things. This is different than doing the same things better.

Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.

If we are truly looking to innovate - whether the motivation is to introduce a new product or to stay ahead of our competitors - the speed at which we do so is absolutely crucial.

Customer loyalty is the measurement of a customer's likelihood to do repeat business with a company or brand.

Digital transformation is a process of continual improvement.

We are pleased to be sharing with our clients and followers happy news about our Founder and CEO, Isabelle.

Now is the time for bold action but not at the expense of thoughtful consideration.

We need to rethink how we work and the operating model of our organizations starting from a human-centric approach.

Learn from imperfect action vs. inaction. It doesn’t have to be perfect, just in motion.

Which type of leader are you: a visionary or an operator? Every business needs both as one cannot succeed without the other.

How can you get your business into gear and moving until you hit the bridge to the other side of this?

COVID-19 is first and foremost a human crisis, requiring companies to protect their people.

I have come to realize that I have a high tolerance for the unknown. The unknown is risky but equally full of potential.

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas.

The unknown is the space of pure potential. I’ve learned to trust in fear as a sign that I’m heading in the direction of growth and purpose.

Leaders of today must now collaborate (inside and outside the organization), innovate and iterate (often), create and co-create (with competitors, vendors and customers).

Technology is a wonderful catalyst for change - it shows us what can be different, the possibilities - but it must be a steward and not the master.

Digital transformation is about strategy and people. Technology is the vehicle.

It’s time for a change in the way we execute our strategic plans.

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda.

Understanding ones customers (or members, donors and stakeholders) takes time and effort, but it’s critical to building and nurturing long term relationships and driving greater levels of loyalty.

For close to 9 years now, I've made a practice of regularly assessing my goals, both personal and business.

Businesses that redesign their organizations while also investing significantly in technology, are those that will outperform the competition.

At its simplest, customer experience is your customers’ perception of how you treat them. What does it feel like to do business with you?

Today, “digital” refers to a more all-encompassing approach, impacting technology choices, customer experience, organizational culture, leadership styles and of course business models.

Organizations can no longer approach digital as a “thing” to do but rather a way OF doing things.