Insights & Ideas

Most organizations want to "drive innovation," yet their own expertise often becomes a blind spot. Discover why diversity of thought and outside-in thinking are the essential friction needed to survive shifting markets and the AI era.

AI is an extraordinary lever - an engine like no other. But there is something important that leaders need to think about deeply amid the excitement. AI can accelerate execution, but it cannot replace strategic thinking.

Organizations spend a lot of time worrying about whether their strategy is right. But after spending years working alongside leadership teams across associations, public sector organizations, and growing companies, I've come to a slightly different conclusion : most strategies don't fail because the strategy is wrong.

Friction-Maxxing borrows the idea of ‘maxxing’ in an all-in, full court press of activities to achieve extreme results. The cheeky 2026 adjustment? We should add as much friction into our daily lives as possible to build resilience, character, and focus.

An interview with Ian Clark, our Director of Operations, to discuss Differly's popular proprietary AI tool Prompt Throwdown. Currently in beta, Prompt Throwdown is part of our Fundamentals of AI workshop.

Discover how to effectively prioritize technology initiatives and investments — from auditing your tech stack to building a strategic roadmap — so your organization can invest in the right tools, close capability gaps, and support long-term growth.

The operational benefits of technology adoption extend across multiple business functions,, however there is a silent killer of growth – failed adoption and underused tech

The World Summit AI conference emphasized that AI adoption is essential for organizations to stay competitive—those who don’t leverage AI risk being outperformed on productivity and customer experience. However, successful implementation requires thoughtful change management, user-friendly tools, hands-on training, and clear usage policies to avoid abandonment or security risks.

Many organizations are sitting on valuable customer data—but without integration across platforms like CRMs, CDPs, and marketing tools, that data becomes noise. We explain how connecting systems can turn scattered information into insight, helping marketing leaders build stronger customer relationships.

In her new Associations Now feature, Differly’s Founder & CEO Isabelle Perreault shares four quick ways to keep fresh thinking flowing