Insights & Ideas

The World Summit AI conference emphasized that AI adoption is essential for organizations to stay competitive—those who don’t leverage AI risk being outperformed on productivity and customer experience. However, successful implementation requires thoughtful change management, user-friendly tools, hands-on training, and clear usage policies to avoid abandonment or security risks.

Many organizations are sitting on valuable customer data—but without integration across platforms like CRMs, CDPs, and marketing tools, that data becomes noise. We explain how connecting systems can turn scattered information into insight, helping marketing leaders build stronger customer relationships.

In her new Associations Now feature, Differly’s Founder & CEO Isabelle Perreault shares four quick ways to keep fresh thinking flowing

How to move past symbolic efforts and build a culture where innovation thrives.

Data is the backbone of every modern association's decision making - it guides everything from membership drives to event budgets. But when that data’s a mess, decisions get murky fast.

The urgency to invest in AI - right now - to stay relevant may be misplaced. The key to not falling behind is to align AI with your corporate strategy and leverage it against your unique advantages.

Discover how a storied British publisher reinvented itself for a new generation of readers through customer obsession, disciplined innovation, and leveraging core strengths. A case study in successful innovation for mature businesses.

While highly integrated, they are not the same thing. Creativity is the spark, the flood of new ideas that get us excited. Innovation, on the other hand, is where the rubber meets the road...

Watch our engaging webinar where Isabelle Perrault dives deep into overcoming the barriers to innovation and building a culture capable of generating value by doing things differently.

Regardless of an organization's type, size, the industry it competes in, or the countries it operates in, its business needs will evolve over time -- either progressively, or suddenly. Take our quick "pulse check" to assess how well your organization's technology strategy is preparing you for inevitable change.