Innovation and Growth

Whether exploring new business models, adopting new technologies, or finding new ways to engage with your members, association leaders must be willing to continuously evolve and innovate.

The challenge of implementing technology is particularly relevant for associations but also represents a unique opportunity for growth and progress.

How we can help:

Review and optimize your member acquisition and retention strategies.
Map your member journey to identify pain points and opportunities for growth.
Review your member data and segmentation strategies to boost growth.
Develop a technology and digital strategy roadmap, with an option to help execute and oversee the implementation of projects and initiatives.
Gather requirements for systems such as AMS, LMS, community platforms; write the RFQ; shortlist and oversee your vendor selection and platform rollout.
Manage rollout of new websites or software.
Build or evolve your member loyalty strategy.
Establish or evolve your content marketing strategy.

Featured packages

Technology and Digital Road Maps

We help you shift to digital operations by identifying tools and technologies that will make your life easier and increase your competitive advantage. How we can help:

  • Assess the needs and requirements of key departments and leaders as they relate to technology pain points and optimization opportunities.
  • Align the team on areas of growth and opportunities, uncovering areas of risks or blind spots.
  • Develop your road map, laying out the technology, people and process projects and investment required for sustainable growth.
  • Highlight where systems integration will be helpful and desirable.
  • Help you choose the right vendors and review agreements and contracts.
  • Help to execute the road map and oversee large projects.

Member Engagement and Growth Plan

Your members and prospective members will interact with your organization on multiple channels, expecting consistent service and personalized conversations.  Proactively managing and shaping your members’ journey is your challenge – and your opportunity. We help you identify your highest growth potential members so that you can develop a tailored and segmented growth strategy.  

We have helped dozens of associations in various sectors by building customized strategies that allowed them to rethink and redesign their member experience and improve retention and growth.

Data Strategy

More than ever, data is a strategic asset vital to an association’s success. The Differly team brings deep expertise in all areas of data strategy, management, utilization, governance, and optimization. We help you map your current data maturity against organizational goals and build a road map to bridge the gaps.

Change /Readiness workshop

We know that 70% of change efforts, particularly those related to technology implementations, fail to achieve their intended outcomes. Our workshops build innovative organizations that don’t just promote change, they drive it while mobilizing others to do the same.

Content and Growth Marketing

We have helped hundreds of organizations as well as associations, generate demand for their products and/or services through growth marketing, community building and content planning. How we help:

  • Review brand and unique value proposition; suggest improvements for increased competitive advantage.
  • Develop message maps and full content plans.
  • Develop digital and social media channel strategies.
  • Review marketing and member engagement plans or develop them from scratch.
  • Review member data and suggest a new segmentation strategy based on our “move the middle” member growth approach.
free ebook

Leading Innovation

Build your organization’s capability to innovate reliably and repeatedly.

free ebook

Member experience

Identify moments of truth and improve the member experience. 


Let's schedule a chat

We know you’re a visionary leader. We can help you think big and plan bold moves. This will allow you to act decisively and confidently, from the first step. Ready to get started?

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Daniel Pilon, CPA, CA
Director, Membership, Finance and Operations
Canadian Institute of Actuaries

"Differly has been an exceptional partner in our business transformation strategy. They provided instrumental support with several of our strategic initiatives, including digital, member, and organizational performance. I would highly recommend working with Differly."

François robert
Executive Director, Partnerships
Canadian Paralympic Committee

"The team at Differly has been a valuable and collaborative partner in helping us develop a cohesive blueprint for growth and innovation – assessing how to better leverage digital channels, the power of content and storytelling and how to use digital technology for increased impact and value creation with our members, partners and stakeholders."

Angela Johnston
Content Management Officer
National Association of Federal Retirees 

"Differly was a wonderful partner in helping us uncover new growth opportunities. The team delivered a comprehensive yet pragmatic digital and member engagement roadmap, helping us determine which areas of innovation would be most impactful to the organization.  "

Dean Smith
Head of Operation
Canadian Dental Association

"Differly has been a true partner in the development of our technology and digital strategy. They also delivered a practical change playbook helping us to gain buy-in, manage resistance more effectively and increase our odds of success when embarking on large shifts across the organization."

Scott Lawrence
Chief Operating Officer
Health Craft Products Inc.

"Differly has brought experience, capacity, energy, and focus -what’s more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Alex Pandelidis
Manager, Customer Lifecycle Marketing
Royal Canadian Mint
The Differly team helped the Royal Canadian Mint (RCM) refine and advance its loyalty and customer lifecycle strategy at a critical moment for the team.

"Differly provided valuable insights on new opportunities for growth and how to execute against them. Working with Differly was a very positive and rewarding experience! "

Linda Ludwick
Executive Producer and CFO
Rezolution Pictures

"Our company, Rezolution Pictures, is in a high-growth phase. We chose to work with Differly to assess where and how we could leverage technology to enable our growth. The team provided thoughtful guidance and expert advice and we are now working together to implement parts of our road map. We would highly recommend them."