Featured packages

Build your growth engine and move the middle

  • Review your go-to-market plans, and help with growth projections.
  • Identify target markets.
  • Audit your brand and marketing plans (Unique Value Proposition, Ideal client profiles
  • Review your demand and lead generation processes (inbound, outbound, and systematic approach and processes)
  • Social media coaching or management
  • Lead generation; sales funnel planning, client acquisition plan, website audits etc.
  • UX Audits
  • Customer acquisition, retention review and recommendations; churn management
  • Data review; segmentation; identify highest growth potential.

Build your innovation capabilities

We work with leaders to determine where and how to innovate. This could mean rethinking business models, re-imagining and re-designing service delivery via digital channels and adapt operating models.

  • Explore and analyze the potential of alternative business models to increase competitive advantage.
  • Conceptualize potential new services or products; review against customer needs and growth strategy.
  • Customer journey mapping to understand “jobs to be done.”
  • Align your leadership team or Board on a clear definition of “innovation” or “future state opportunities”
  • Identify your most critical growth levers or risks to guide innovation and growth activity and investments
  • Identify and address potential barriers to change and innovation that exist in your organization
  • Develop or improve your online strategy to reach customers and grow your sales; Digitize customer journeys

Marketing, sales tech stack enablement

  • Technology planning (tools and platforms for growth and management: CRM, social media management, document management, policies, and processes) and technology implementation
  • Building repeatable processes such as client on-boarding, team onboarding and offboarding, templates,  document and info sharing etc.
  • Operations and Scaling:  Business continuity planning, Technology planning
  • UX audits

Technology strategy and virtual CIO services

  • Technology and digital needs assessments and road maps that prioritize the right initiatives and investments aligned to your growth plans.
  • Defining business requirements for selecting new software, platforms, and vendors.
  • Building a structured migration plan mapping out new processes while following change management best practices.
  • Reviewing solution architecture.
  • IT strategy and planning with fractional CIO services.
  • Risks assessments and business continuity planning.

Customer experience audits and recommendations

We create a custom plan that works for you. It uses a jobs-to-be-done framework combined with journey mapping to help organizations focus on customer intent and the moments of truth in their journey.

  • Identify the major jobs to be done within your organization.
  • We examine what customers are trying to achieve each step of their journey.
  • We review the people, processes and technology associated with each step in the journey.
  • This allows us to identify critical bottlenecks and/or opportunities for improvement. It is also a powerful way to organize and streamline activities around customer-centric priorities.
featured work with b2b organizations

Discover the tangible results and impact we've had on past clients.

Robyn Osgood
COO and Managing Director
McMillan Vantage

“The team at Differly has been great; they clearly know their stuff!
They were a collaborative partner in helping us evaluate our needs and develop our technology strategy. They delivered a practical road map for implementation. It’s been wonderful to experience the Differly difference.”

Daniel Pilon, CPA, CA
Director, Membership, Finance and Operations
Canadian Institute of Actuaries

"Differly has been an exceptional partner in our business transformation strategy. They provided instrumental support with several of our strategic initiatives, including digital, member, and organizational performance. I would highly recommend working with Differly."

François robert
Executive Director, Partnerships
Canadian Paralympic Committee

"The team at Differly has been a valuable and collaborative partner in helping us develop a cohesive blueprint for growth and innovation – assessing how to better leverage digital channels, the power of content and storytelling and how to use digital technology for increased impact and value creation with our members, partners and stakeholders."

Dean Smith
Head of Operation
Canadian Dental Association

"Differly has been a true partner in the development of our technology and digital strategy. They also delivered a practical change playbook helping us to gain buy-in, manage resistance more effectively and increase our odds of success when embarking on large shifts across the organization."

Scott Lawrence
Chief Operating Officer
Health Craft Products Inc.

"Differly has brought experience, capacity, energy, and focus -what’s more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Angela Johnston
Content Management Officer
National Association of Federal Retirees 

"Differly was a wonderful partner in helping us uncover new growth opportunities. The team delivered a comprehensive yet pragmatic digital and member engagement roadmap, helping us determine which areas of innovation would be most impactful to the organization.  "

Alex Pandelidis
Manager, Customer Lifecycle Marketing
Royal Canadian Mint
The Differly team helped the Royal Canadian Mint (RCM) refine and advance its loyalty and customer lifecycle strategy at a critical moment for the team.

"Differly provided valuable insights on new opportunities for growth and how to execute against them. Working with Differly was a very positive and rewarding experience! "

Linda Ludwick
Executive Producer and CFO
Rezolution Pictures

"Our company, Rezolution Pictures, is in a high-growth phase. We chose to work with Differly to assess where and how we could leverage technology to enable our growth. The team provided thoughtful guidance and expert advice and we are now working together to implement parts of our road map. We would highly recommend them."

insights & ideas

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5
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Creativity vs Innovation

While highly integrated, they are not the same thing. Creativity is the spark, the flood of new ideas that get us excited. Innovation, on the other hand, is where the rubber meets the road...

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