Who we are

We understand how it feels to lead through change in the digital economy. Working together with you, we plan and execute important business and organizational shifts, each rooted in real human needs and driven by tangible business goals.

We like to think of ourselves as deep thinkers but agile doers.

Each member of our close-knit team brings deep expertise in the core drivers of change in a digital economy: technology, data, customer experience, transformation and innovation, operating models and human design. Collaboratively with our clients, we tackle complex problems but always begin with a pragmatic plan.

Highly Specialized Knowledge

We aim to bring hard to find expertise in combination. Growth and digital adoption plans often requires a blend of unique skill sets.


We have been in your shoes and understand what it takes to get things done. We are pragmatic and hands on.


While we have proven methodologies we don't believe in one size fits all. We aim to tailor to your needs. Every time.

Human Focused

Organizational change is the collective result of individual change. We put people at the heart of all our plans. Technology doesn't disrupt, people do! 

A proven methodology that adapts to your needs

No two digital adoption plan or road map is alike. Our process can help uncover the biggest opportunities and challenges to tackle first.

1. Define needs

Together we define the organizational need, the challenges and opportunities as well as the outcomes you need to achieve.

2. Alignment

We conduct a thorough review of current state - against the needs and outcomes identified to ensure there is organizational alignment on the "as is" state prior to moving to "desired state".

3. Gap analysis

In this phase we clearly outline the gaps between the current and desired outcomes as well as practical recommendations on how to bridge those gaps. This will typically cover people, process and technology.  

4. Build

In this phase we work hand in hand with your team in building a pragmatic plan and road map to guide the organization through change. This will cover both short term and longer term initiatives. We believe in the power of quick wins to build momentum for longer change.

5. Execute

This is where we differ. We don't provide a plan and move on. How much or little we lean in depends on you. We can coach the team through changes, lead the change for you or a combination of both depending on the project.


"We loved working with the Differly team. They provided strategic advice as it relates to brand, go-to-market and our loyalty strategy combined with pragmatic execution.”

Kate Burnett, COO, Bridgehead

"Differly has brought experience, capacity, energy and focus -what’s more they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Scott Lawrence, COO, Health Craft Products Inc.

"The Differly team was fantastic to work with and proved themselves to be great facilitators in helping the Board, rethink our vision."

Lynda Partner, Board Member, Women in Communications and Technology

"The go-to-market course created by Differly Inc. has been such a great addition to the Scaleup garage program! Don't miss out on learning from experts in this field!"

Kathleen Kemp, Manager e-Hub, uOttawa

"Differly's team brought to our project a depth of expertise and experience in loyalty and customer data performance that made the program modelling process smooth and allowed us to move forward with confidence. They really know how to approach program design with the goals of a successful implementation and long term impact, front of mind."

Ian Clark, Director of Coffee & Business Analytics, Bridgehead

“The Differly team was a great advisor in helping us to clarify how we would leverage several technology platforms and the data outputs to meet the needs of our organization”

Kelly Cyr, Director of Operations, Public Policy Forum

“As a founder of a purpose-driven company, the Go-to-Market advice I’ve gotten helped me to understand the importance of defining my ideal customer, clearly articulating the problems that I solve and helped me to further clarify my positioning in the marketplace against my competitors. It was a valuable process!”

Rebecca Mazzara, Founder, Calita Intimates

Three Key Lenses to Our Work.
Where we start depends on you.

Leadership lens

Perhaps you need help assessing your organization’s digital readiness or defining the challenges and aligning the team around desired outcomes. Perhaps you simply need a partner in making technology choices and managing vendors. Either way, we often start by working with leaders directly.

Organizational lens

Competing in today’s  complex business environment requires more than emerging tech. One must address other performance drivers such as business processes, culture, capabilities or outdated operating models. This lens often gets overlooked. We help you shine a spotlight on the change required.

Strategy & execution lens

We are strategic yet highly pragmatic thinkers. We can help you execute every step of the way. Our team often take on virtual roles within the organization to ensure continued success.

The Differly team

Think of us as coaches and guides for the new economy and most importantly, an extension of your team.  We care deeply about your challenges and want to help you succeed.

meet the team

Crash Ups is a community for those that question “what is” and continually think about “what could be”.   For those that might dislike traditional networking but thrive on thoughtful discussions related to the digital economy, disruption, and innovation.


Let us guide you through our proven road mapping process.  The risk of doing something almost always outweighs the risk of doing nothing!

Not sure where to start? A thoughtful conversation is always a good first step.

book a consultation with us

Differly is a digital transformation consultancy based in Ottawa, Canada. We are seasoned practitioners and strategists with a diverse background in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty.