You need to optimize today while planning for growth tomorrow. We can help.

We work with both B2B and B2C organizations and leaders to envision, develop and execute tech-enabled, human-centric growth strategies for a digital economy. Technology doesn't disrupt, people do! 

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You are not alone if you’re facing one, or all of the following challenges:

We want to help you reinvent, pivot, go remote, digitize and continue to engage your customers. The ability to adapt and innovate both as individuals and businesses is more important than ever.

How can we grow our customer base and build enduring loyalty? 

How do we get aligned internally and build a cohesive transformation road map?

Can we shift to digital business models, moving some of our services online and adding new value? 

Which technologies should we adopt and in which order for profitable, sustainable growth? How do we choose the right vendors?

How can we meet the needs of our customers via digital channels? How do we leverage data to make profitable decisions? 

We have a lot of new ideas but how do we evaluate and bring the best ones to market more rapidly? 

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Insights and Commentary

Insights to help leaders adapt to the pace of digital business.

Recent blog posts

It's Complicated…Or Is It Complex?

Managing change can be both complicated and complex, depending on the particular situation. These two words, are often used interchangeably when they are, in fact, very distinct.

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The irony of thought leadership 

The expertise you have today might be less relevant five to ten years from now. This is the irony of thought leadership. If you’re steeped in your area of expertise for too long, it becomes harder and harder to foresee changes or put forth new ideas.

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Recent downloads

Ebook: Reboot Customer Loyalty

Boost revenue by targeting key customer growth segments


Transformation and Innovation

Resilience and readiness for the now, the new and the next.


Differly team members have worked with leading brands across various industries, including:

A proven methodology that adapts to your needs

While no two organizations are alike, our process helps to uncover the biggest opportunities and challenges and aligns the team on which to tackle first.

1. Define Needs

Together we define the organizational need, the challenges and opportunities as well as the outcomes you need to achieve.

2. Alignment of Vision.

We conduct a thorough review of current state - against the needs and outcomes identified to ensure there is organizational alignment on the "as is" state prior to moving to "desired state".

3. Gap Analysis

In this phase we clearly outline the gaps between the current and desired outcomes as well as practical recommendations on how to bridge those gaps. This will typically cover people, process and technology.  

4. Build the Road Map

In this phase we work hand in hand with your team in building a pragmatic plan and road map to guide the organization through change. This will cover both short term and longer term initiatives. We believe in the power of quick wins to build momentum for longer change.

5. Execute

This is where we differ. We don't provide a plan and disappear. How much or little we lean in depends on you. We can coach the team through changes, lead the change for you or a combination of both depending on the project.


"We loved working with the Differly team. They provided strategic advice as it relates to brand, go-to-market and our loyalty strategy combined with pragmatic execution.”

Kate Burnett, COO, Bridgehead

"Differly has brought experience, capacity, energy and focus -what’s more they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Scott Lawrence, COO, Health Craft Products Inc.

"The Differly team was fantastic to work with and proved themselves to be great facilitators in helping the Board, rethink our vision."

Lynda Partner, Board Member, Women in Communications and Technology

"The go-to-market course created by Differly Inc. has been such a great addition to the Scaleup garage program! Don't miss out on learning from experts in this field!"

Kathleen Kemp, Manager e-Hub, uOttawa

"Differly's team brought to our project a depth of expertise and experience in loyalty and customer data performance that made the program modelling process smooth and allowed us to move forward with confidence. They really know how to approach program design with the goals of a successful implementation and long term impact, front of mind."

Ian Clark, Director of Coffee & Business Analytics, Bridgehead

“The Differly team was a great advisor in helping us to clarify how we would leverage several technology platforms and the data outputs to meet the needs of our organization”

Kelly Cyr, Director of Operations, Public Policy Forum

“As a founder of a purpose-driven company, the Go-to-Market advice I’ve gotten helped me to understand the importance of defining my ideal customer, clearly articulating the problems that I solve and helped me to further clarify my positioning in the marketplace against my competitors. It was a valuable process!”

Rebecca Mazzara, Founder, Calita Intimates

Differly is a digital transformation consultancy based in Ottawa, Canada. We are seasoned practitioners and strategists with a diverse background in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty.

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The 3P's of Business Resilience.

As a business leader, learn how to leverage these principles for success and survival, not just now but in the next decade!