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Leading Innovation

Build your organization’s capability to innovate reliably and repeatedly.

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Boost revenue by targeting key customer growth segments.

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News, Insights & Ideas

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Pulse Check: How to Tell if Your Technology is Aligned with Your Business Needs

Regardless of an organization's type, size, the industry it competes in, or the countries it operates in, its business needs will evolve over time -- either progressively, or suddenly. Take our quick "pulse check" to assess how well your organization's technology strategy is preparing you for inevitable change.

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My Takeways From The ESPNw Summit

It was inspiring to hear many of the new league leaders wanting to both leverage best practices and rethink traditional norms. Drawing on my 15+ years in and on the business side of sports, and as business owner, I've put together some of my key takeaways from the event.

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The Fractional CIO: The Affordable Missing Piece in Your Org Chart

A Fractional CIO is a member of your leadership team who offers the same strategic insights and leadership as a full-time, salaried CIO but on a flexible, part-time, or project basis. Quite simply, this allows mid-sized associations and businesses to benefit from high-level technology expertise without the expense of a full-time hire.

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From Transactional to Participatory: The Future of Membership

At Differly, our extensive experience with national associations, sports organizations, and consumer-oriented companies has revealed a crucial insight: the traditional methods of managing membership are no longer sufficient.

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Upcoming Panel: The Art of Member Retention

Drawing on innovation principles and our experience at Differly Inc. working with many associations as well as sports organizations and consumer groups, Isabelle will be exploring the parallels between what makes someone want to "join" and what makes someone want to be a "member", a "fan" or an "advocate".

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The Essential Role of Operational Discipline

After the boardroom's enthusiasm for a new strategic plan, the real challenge begins: bringing this vision to life...

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Featured Services

User Experience (UX) and Website Audits

Custom made for digital channels, we ensure you are focusing on solving the right problems for your customers, and removing barriers for them to have an exceptional experience with your brand.

Change & Readiness Workshop

We know that 70% of change efforts, particularly those related to technology implementations, fail to achieve their intended outcomes. Our workshops build innovative organizations that don’t just promote change, they drive it while mobilizing others to do the same.

Customer Journey Mapping

We map out how customers interact with you via your people, technology, tools, channels and touchpoints. This will help you gain clarity on the gap between the experience you want to provide – the one you’re providing.

Customer/Member Data Strategy

The team at Differly brings deep expertise in all areas of data strategy, management, utilization, governance, and optimization. We help you map your current data maturity against organizational goals and build a road map to bridge the gaps.

Content and Growth Marketing

We have helped hundreds of organizations, startups and scaleups, as well as associations,  generate a demand for their products and/or services through systematic growth marketing, community building and content planning.

Scaleup as a Service

We help organizations in scaleup mode fill the gaps in their teams, whether they are marketing, customer service and experience, sales,  digital or technology teams. Our “wrap-around” services allows you to access highly skilled individuals for project-based work or ongoing fractional roles. We have coached, mentored, served, and worked with hundreds of scaleups over the last few turbulent years. We can help you too.

Virtual CIO, CMO or Chief of Staff

We help associations, including organizations in high-growth mode fill gaps in their leadership teams namely in marketing, technology planning and operations. We will become an extension of your team for a few months, or as long as required. Many of our clients prefer to invest in a highly experienced senior leader on a part-time basis rather than a more junior resource full-time.

Daniel Pilon, CPA, CA
Director, Membership, Finance and Operations
Canadian Institute of Actuaries

"Differly has been an exceptional partner in our business transformation strategy. They provided instrumental support with several of our strategic initiatives, including digital, member, and organizational performance. I would highly recommend working with Differly."

François robert
Executive Director, Partnerships
Canadian Paralympic Committee

"The team at Differly has been a valuable and collaborative partner in helping us develop a cohesive blueprint for growth and innovation – assessing how to better leverage digital channels, the power of content and storytelling and how to use digital technology for increased impact and value creation with our members, partners and stakeholders."

Angela Johnston
Content Management Officer
National Association of Federal Retirees 

"Differly was a wonderful partner in helping us uncover new growth opportunities. The team delivered a comprehensive yet pragmatic digital and member engagement roadmap, helping us determine which areas of innovation would be most impactful to the organization.  "

Dean Smith
Head of Operation
Canadian Dental Association

"Differly has been a true partner in the development of our technology and digital strategy. They also delivered a practical change playbook helping us to gain buy-in, manage resistance more effectively and increase our odds of success when embarking on large shifts across the organization."

Scott Lawrence
Chief Operating Officer
Health Craft Products Inc.

"Differly has brought experience, capacity, energy, and focus -what’s more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what’s next but also what’s possible."

Alex Pandelidis
Manager, Customer Lifecycle Marketing
Royal Canadian Mint
The Differly team helped the Royal Canadian Mint (RCM) refine and advance its loyalty and customer lifecycle strategy at a critical moment for the team.

"Differly provided valuable insights on new opportunities for growth and how to execute against them. Working with Differly was a very positive and rewarding experience! "

Linda Ludwick
Executive Producer and CFO
Rezolution Pictures

"Our company, Rezolution Pictures, is in a high-growth phase. We chose to work with Differly to assess where and how we could leverage technology to enable our growth. The team provided thoughtful guidance and expert advice and we are now working together to implement parts of our road map. We would highly recommend them."

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We know you’re a visionary leader. We can help you think big and plan bold moves. This will allow you to act decisively and confidently, from the first step. Ready to get started?

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