HealthCraft

The Challenge

Health Craft Products Inc. sought to modernize its sales and marketing operations to support an ambitious shift from a traditional brick-and-mortar model to a Direct-to-Consumer (DTC) strategy. They required specialized leadership to assess their e-commerce capabilities, build a digital adoption plan, and establish the internal capacity required for sustained online growth.

What We Did

We partnered with Health Craft over several years to provide Fractional CMO services, digital strategy, and targeted sales enablement support.

Development of a comprehensive digital adoption plan, marketing budget, and Direct-to-Consumer (DTC) strategy.

Collaborative development of a new go-to-market plan with specific sales enablement support against key target markets.

Comprehensive UX audit of the current e-commerce website, alongside an analysis of their social media and content strategy.

Assessment of the sales and marketing operating model to ensure optimal structure and capacity for growth.

The Outcome

The engagement transformed Health Craft into a modern, digitally enabled sales and marketing organization.

Growth: Successfully pivoted the business toward a direct-to-consumer model by establishing targeted go-to-market plans and resolving critical e-commerce bottlenecks.

Efficiency: Streamlined the sales and marketing operating model to ensure the team structure and capacity were perfectly aligned with the organization's aggressive growth goals.

Adoption: Elevated the brand's digital presence through a highly relevant content and social media strategy designed to drive immediate website conversions.

Confidence: Provided senior-level fractional marketing leadership, acting as a true extension of the team to build internal confidence for future scaling.

Differly has brought experience, capacity, energy, and focus -what's more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what's next but also what's possible.

Scott Lawrence

COO

HealthCraft

The Challenge

What We Did

The Outcome

Growth: Successfully pivoted the business toward a direct-to-consumer model by establishing targeted go-to-market plans and resolving critical e-commerce bottlenecks.

Efficiency: Streamlined the sales and marketing operating model to ensure the team structure and capacity were perfectly aligned with the organization's aggressive growth goals.

Adoption: Elevated the brand's digital presence through a highly relevant content and social media strategy designed to drive immediate website conversions.

Confidence: Provided senior-level fractional marketing leadership, acting as a true extension of the team to build internal confidence for future scaling.

Differly has brought experience, capacity, energy, and focus -what's more, they became a true extension of our team. They helped us establish a modern marketing and sales organization and build the confidence to tackle not only what's next but also what's possible.

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