Customer and Member Growth

If we are truly looking to innovate - whether the motivation is to introduce a new product or to stay ahead of our competitors - the speed at which we do so is absolutely crucial.

At its simplest, customer experience is your customers’ perception of how you treat them. What does it feel like to do business with you?

Understanding ones customers (or members, donors and stakeholders) takes time and effort, but it’s critical to building and nurturing long term relationships and driving greater levels of loyalty.

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda.

Digital transformation is about strategy and people. Technology is the vehicle.

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas.