Customer and Member Growth

COVID-19 is first and foremost a human crisis, requiring companies to protect their people.

Customer loyalty is the measurement of a customer's likelihood to do repeat business with a company or brand.

Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.

December 18, 2022

I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

December 18, 2022

Beyond points and “likes”. True loyalty creates value for the customer and sustainable, tangible growth for the business.

January 18, 2023

NPS is one of the metrics you can use to keep your finger on the pulse of your customer and member experience