Last month I participated in a discussion led by Katie Gibson, the co-founder of the newly launched Canadian Centre for Nonprofit Digital Resilience, about the ways in which Non-Profit and Association executives can build their digital leadership skills. Many of Canada’s non-profit leaders are worried they are falling behind. While I do know that the successful integration of technology does require some specific knowledge and skillsets, at the end of the day I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.
It’s strategic planning.
Irrespective of the sector, organizations don’t instantly become digitally adept, but rather it must be approached as a strategic commitment to increase digital maturity across the organization over time. Moreover, like any other significant undertaking, leaders must commit to building digital skills and capacity. The one area where Non-Profits and Associations significantly diverge from business, however, is that their organization’s digital transformation must serve a dual bottom line – financial well-being and delivering social good.
It is here that digital adoption within the Non-Profit and Association world becomes quite exciting, I think. Up until this point, most have only dipped their toes into digital strategies – digital marketing, donor and member management, e-commerce, to name just a few. The next horizon for digital adoption in the Non-Profit and Association world is how we can harness technology to create new value for those you serve or to re-imagine how you deliver that value via digital channels in support of the impact you strive to make.
While this is a challenge certainly, it is at its core a leadership challenge and one I am confident Canada’s Non-Profit and Association sector is ready to take on.
But I do have a few tips.
It is predicted that the next decade will bring tremendous progress and change through technological advancement. Health care, social infrastructure, transportation, communication, information, and energy supply are just a few of the areas poised to take giant leaps forward. It is both exhilarating and scary.
But if I could leave today’s non-profit leaders with just one thought it is this: technology doesn’t disrupt – people do!
You’ve got this.
If you’re thinking about how to lead this change in your organization, email me directly at isabelle@Differly.com to explore how we can support your organization through a Digital Adoption Strategy!
Sign-up here and we'll send you our latest news, insights and blogs as they are published.