In her new Associations Now feature, Differly’s Founder & CEO Isabelle Perreault shares four quick ways to keep fresh thinking flowing

Many organizations are sitting on valuable customer data—but without integration across platforms like CRMs, CDPs, and marketing tools, that data becomes noise. We explain how connecting systems can turn scattered information into insight, helping marketing leaders build stronger customer relationships.

How to move past symbolic efforts and build a culture where innovation thrives.

The urgency to invest in AI - right now - to stay relevant may be misplaced. The key to not falling behind is to align AI with your corporate strategy and leverage it against your unique advantages.

While highly integrated, they are not the same thing. Creativity is the spark, the flood of new ideas that get us excited. Innovation, on the other hand, is where the rubber meets the road...

It was inspiring to hear many of the new league leaders wanting to both leverage best practices and rethink traditional norms. Drawing on my 15+ years in and on the business side of sports, and as business owner, I've put together some of my key takeaways from the event.

At Differly, our extensive experience with national associations, sports organizations, and consumer-oriented companies has revealed a crucial insight: the traditional methods of managing membership are no longer sufficient.

After the boardroom's enthusiasm for a new strategic plan, the real challenge begins: bringing this vision to life...

What is our AI strategy?" is a question I'm hearing all too often in recent months, prompting many well-intentioned individuals to scramble to identify a problem for AI to solve....

Innovation isn’t about emerging technology or new products. It’s not an event. It’s a discipline. Let’s review some of the most prominent frameworks!

We are thrilled to extend a warm welcome to Patrice Belmonte, the newest member of our dynamic team at Differly Inc.

We are thrilled to extend a warm welcome to Lauren Thibodeau, the newest member of our dynamic team at Differly Inc.

In today's rapidly changing tech landscape, it has become increasingly crucial for businesses to leverage technology in order to achieve their visions and aspirations.

Ever wonder how some companies always seem "ahead of the curve"?

Organizations can no longer approach digital as a “thing” to do but rather a way OF doing things.

Today, “digital” refers to a more all-encompassing approach, impacting technology choices, customer experience, organizational culture, leadership styles and of course business models.

At its simplest, customer experience is your customers’ perception of how you treat them. What does it feel like to do business with you?

Businesses that redesign their organizations while also investing significantly in technology, are those that will outperform the competition.

For close to 9 years now, I've made a practice of regularly assessing my goals, both personal and business.

Understanding ones customers (or members, donors and stakeholders) takes time and effort, but it’s critical to building and nurturing long term relationships and driving greater levels of loyalty.

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda.

It’s time for a change in the way we execute our strategic plans.

Digital transformation is about strategy and people. Technology is the vehicle.

Technology is a wonderful catalyst for change - it shows us what can be different, the possibilities - but it must be a steward and not the master.

Leaders of today must now collaborate (inside and outside the organization), innovate and iterate (often), create and co-create (with competitors, vendors and customers).

The unknown is the space of pure potential. I’ve learned to trust in fear as a sign that I’m heading in the direction of growth and purpose.

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas.

I have come to realize that I have a high tolerance for the unknown. The unknown is risky but equally full of potential.

COVID-19 is first and foremost a human crisis, requiring companies to protect their people.

How can you get your business into gear and moving until you hit the bridge to the other side of this?

Which type of leader are you: a visionary or an operator? Every business needs both as one cannot succeed without the other.

Learn from imperfect action vs. inaction. It doesn’t have to be perfect, just in motion.

We need to rethink how we work and the operating model of our organizations starting from a human-centric approach.

Digital transformation is a process of continual improvement.

Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.

We need to unlearn as much as learn, take risks and try new things. This is different than doing the same things better.

This new federal funding will be tremendously useful to Canada’s SME business community.

I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

Change Strategy Expert Ilana Gregory discusses readiness and resiliency in the face of constant change.

Managing change can be both complicated and complex, depending on the particular situation.

The expertise you have today might be less relevant five to ten years from now.