Change Strategy Expert Ilana Gregory discusses readiness and resiliency in the face of constant change.

All successful organizational shifts, digital or otherwise, need leaders who support the change and actively and visibly participate in it. But most importantly, be clear on WHY you are changing and WHAT is changing. Without that clarity, we are missing the foundational blocks for success.

Remember you can't do this alone. Delivering the perfect technology or process isn't enough, we really need people to adopt them. You need a coalition of support or a "volunteer army" helping people to overcome the barriers that are preventing them from adopting and implementing the change. Empowering and engaging your team is the key to change.

To learn more about how to tackle the how of change vs the what and how to implement change in your organization, watch the full video here.

If you’re thinking about how to lead this change in your association, email me directly at to explore how we can support your organization through a Digital Adoption Strategy.

About the author

Isabelle Perreault

Isabelle is the Founder and CEO of Differly. She has spent her career helping business leaders understand the major drivers of change and helping them survive and thrive in a digital economy. She brings deep expertise in business transformation, corporate and business model innovation and go-to-market planning.

For over 20 years, she has been helping leaders in a wide variety of sectors develop and deploy human-centric, tech-enabled growth strategies. Passionate about entrepreneurship she also serves as a business coach to Startups with several incubators. Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada and was head of Digital Strategy and Marketing for the Ottawa Senators, NHL Hockey Club. Isabelle is Chair of the Ottawa Youth Services Bureau Foundation and a champion for women entrepreneurs.

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