Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.
So what the heck is go-to-market?
It’s a process that connects your business model, demand in the marketplace and customer attention, to determine the viability of a solution's success and increase its adoption.
The go-to-market process will help you determine your product-market-fit by identifying the value your product creates, the problems your product solves, and the steps you need to take to reach your ideal customers.
Breaking it down:
1) You have a viable business model. One that can create value for the customer and the business.
2) Someone has the exact problem you are able to fix. There is a tension, a need in the marketplace that you can relieve.
3) You have a plan to reach them. You have a story that could earn the attention of your target (if targeting individual consumers) and/or you have a plan to proactively reach out to your ideal customers (if targeting businesses).
This is the Go-to-Market process.
How do you know it’s working? You’ll know when your products or service finds the people it is meant to serve and delights them.
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