Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.  

So what the heck is go-to-market?

It’s a process that connects your business model, demand in the marketplace and customer attention, to determine the viability of a solution's success and increase its adoption.

The go-to-market process will help you determine your product-market-fit by identifying the value your product creates, the problems your product solves, and the steps you need to take to reach your ideal customers.

Breaking it down:

1) You have a viable business model. One that can create value for the customer and the business.

2) Someone has the exact problem you are able to fix. There is a tension, a need in the marketplace that you can relieve.  

3) You have a plan to reach them. You have a story that could earn the attention of your target (if targeting individual consumers) and/or you have a plan to proactively reach out to your ideal customers (if targeting businesses).  

This is the Go-to-Market process.  

How do you know it’s working? You’ll know when your products or service finds the people it is meant to serve and delights them.  

Want to go further on this topic? Register for our 8- week Go-To-Market Masterclass kicking off October 4th!

About the author

Isabelle Perreault

Isabelle is the Founder and CEO of Differly. She has spent her career helping business leaders understand the major drivers of change and helping them survive and thrive in a digital economy. She brings deep expertise in business transformation, corporate and business model innovation and go-to-market planning.

For over 20 years, she has been helping leaders in a wide variety of sectors develop and deploy human-centric, tech-enabled growth strategies. Passionate about entrepreneurship she also serves as a business coach to Startups with several incubators. Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada and was head of Digital Strategy and Marketing for the Ottawa Senators, NHL Hockey Club. Isabelle is Chair of the Ottawa Youth Services Bureau Foundation and a champion for women entrepreneurs.

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