In today's rapidly changing tech landscape, it has become increasingly crucial for businesses to leverage technology in order to achieve their visions and aspirations.

Family Enterprise Canada (FEC), a Differly valued client, recognized this need and embarked on a transformative journey to become the foremost national leader for family enterprises and advisors.

Together, we set out to develop a comprehensive Technology Roadmap with a primary objective of optimizing operations, fostering membership growth, and nurturing an engaged community. At the core of this initiative was the imperative to align on strategic business goals and how technology, alongside streamlined processes, could propel their success. This fundamental step serves as a bedrock for all organizations, offering several key outcomes:

Clear Direction: When there is alignment on business goals and the anticipated outcomes of technology implementation, every individual within the organization, from top to bottom, gains a profound understanding of the overall objectives and the path to attain them. This clarity of purpose establishes a solid foundation for decision-making and resource allocation.

Improved Decision-Making: Aligning leadership on goals and the expected outcomes of technology empowers informed decision-making that aligns with the organization's long-term objectives. Whether it pertains to technology investments, process improvements, or resource allocation, decisions can be made more effectively and with a comprehensive perspective.

Efficient Resource Allocation: Alignment on outcomes enables businesses to identify and prioritize the resources necessary to achieve their goals. By ensuring that technology investments and tools are directed towards areas directly contributing to desired results, organizations maximize their return on investment while mitigating unnecessary expenditures.

Enhanced Collaboration: Pursuing a common objective fosters collaboration, communication, and synergy among various departments within the organization. When individuals are united in their efforts, productivity, and agility soar, leading to improved outcomes.

Facilitated Adaptability: Crafting a technology strategy equips businesses to adapt swiftly to evolving market conditions and technological advancements. A shared understanding of technology's role and expected outcomes empowers organizations to proactively identify emerging opportunities and leverage them to gain a competitive edge.

Member/Customer-Centric Approach: A well-crafted technology strategy operates on dual principles: optimizing operational efficiency while prioritizing exceptional member experiences. For associations, it is vital to meet customer needs effectively and consistently seek innovative ways to provide increased value to members.

Establishing a strong foundation and aligning the technology strategy with the broader business strategy are pivotal components of effective IT governance and leadership. By diligently aligning your business goals and the vision for member experience with a well-crafted technology strategy, you pave the way for growth and long-term success.

About the author

Isabelle Perreault

Isabelle is the Founder and CEO of Differly. She has spent her career helping business leaders understand the major drivers of change and helping them survive and thrive in a digital economy. She brings deep expertise in business transformation, corporate and business model innovation and go-to-market planning.

For over 20 years, she has been helping leaders in a wide variety of sectors develop and deploy human-centric, tech-enabled growth strategies. Passionate about entrepreneurship she also serves as a business coach to Startups with several incubators. Prior to launching Differly, she led one of the first Digital Transformation Practices in Canada and was head of Digital Strategy and Marketing for the Ottawa Senators, NHL Hockey Club. Isabelle is Chair of the Ottawa Youth Services Bureau Foundation and a champion for women entrepreneurs.

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