Ottawa Senators Hockey Club

Growth and Innovation Road Map, Strategic Planning, Brand and Customer Listening Advisory Services, Fractional CIO, Interim VP Marketing

Key outcomes
  1. Developed a strategic plan with a focus innovation.
  2. Established common metrics across the organization.  
  3. Developed a multi-year technology strategy and fractional CIO services.
  4. Enhanced Change Readiness and Project Management Capabilities.
  5. Strengthened Enterprise Risk Management protocols.
  6. Provided fractional VP Marketing Services  

In the spring of 2023, the Ottawa Senators (Capital Sports & Entertainment Inc.) engaged Differly to evaluate how the organization was leveraging technology and digital platforms to increase operational efficiencies, enable data-driven decision making and most importantly, how it was supporting a world-class fan and customer experience in the arena and online.    

Differly’s work included a comprehensive review of challenges and opportunities across core lines of business, engaging a wide group of leaders to develop an aspirational yet pragmatic growth and innovation plan.   This work unfolded in several stages:

  1. Assessment and Alignment on the current state (technology audit, digital strategy review, innovation and CX capabilities)  
  2. Aligned organizational goals and objectives with the desired outcomes.
  3. Identified gaps and opportunities and prioritized against the organizational vision.  
  4. Formulated an 18-month growth and innovation road map to bridge gaps and capitalize on opportunities.  
  5. Developed a comprehensive Technology Roadmap, identifying critical technology investments and integration points.
  6. Implemented robust Enterprise Risk Management protocols, ensuring data-driven decision-making in operations.

Differly aims to deliver long term value with our clients and become an extension of the client’s operations. Once that initial work was completed, Differly was engaged to lead a new strategic planning process, lead the technology road map implementation as the organization’s fractional CIO, and provide interim Marketing Executive leadership.