Ottawa Senators Hockey Club

In the spring of 2023, the Ottawa Senators (Capital Sports & Entertainment Inc.) engaged Differly to evaluate how the organization was leveraging technology and digital platforms to increase operational efficiencies, enable data-driven decision making and most importantly, how it was supporting a world-class fan and customer experience in the arena and online.    

Differly’s work included a comprehensive review of challenges and opportunities across core lines of business, engaging a wide group of leaders to develop an aspirational yet pragmatic growth and innovation plan.   This work unfolded in several stages:
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1. Assessment and Alignment on the current state (technology audit, digital strategy review, innovation and CX capabilities)  
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2. Aligned organizational goals and objectives with the desired outcomes.
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3. Identified gaps and opportunities and prioritized against the organizational vision.  
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4. Formulated an 18-month growth and innovation road map to bridge gaps and capitalize on opportunities.  
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5. Developed a comprehensive Technology Roadmap, identifying critical technology investments and integration points.
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6. Implemented robust Enterprise Risk Management protocols, ensuring data-driven decision-making in operations.
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Differly aims to deliver long term value with our clients and become an extension of the client’s operations. Once that initial work was completed, Differly was engaged to lead a new strategic planning process, lead the technology road map implementation as the organization’s fractional CIO, and provide interim Marketing Executive leadership.