Ottawa Senators Hockey Club

Technology, Growth & Innovation Roadmap + Fractional CIO

The Challenge

The Ottawa Senators (Capital Sports & Entertainment Inc.) sought to modernize their technology ecosystem to drive operational efficiency and enable data-driven decision-making. They engaged Differly to assess their digital landscape and build a comprehensive strategy to enhance the fan and customer experience, both in the arena and online.

What We Did

We partnered with their executive team to conduct a comprehensive technology audit and lead a strategic planning process focused on growth and innovation.
Assessment of current technology, digital strategy, and customer experience (CX) capabilities.
Development of prioritized, multi-year roadmaps for Technology and Growth & Innovation.
Execution support via Fractional CIO and Fractional VP of Marketing leadership.
Implementation of robust Enterprise Risk Management protocols and data segmentation strategies.

The Outcome

The engagement provided the Senators with the structure, focus, and execution capability needed to achieve their technology and growth mandates.

Clarity: Established a clear, multi-year technology strategy and a prioritized corporate roadmap for organizational growth.

Efficiency: Maximized IT investments, streamlined vendor relationships, and improved overall IT governance to reduce complexity.

Growth: Enhanced the organization's ability to leverage customer data to surface high-value opportunities and improve the omnichannel fan experience.

Capability: Strengthened change readiness, project management, and data-driven decision-making to ensure long-term, sustainable success.

Differly brought structure and focus at a critical time for our organization. They helped us lead a comprehensive technology audit and corporate strategy review across Capital Sports and Entertainment, identifying key priorities and creating a clearer roadmap for growth. What stood out most was their ability to cut through complexity, engage stakeholders across the business, and guide a strategic planning process that was practical, actionable, and grounded in the realities of our operations. Differly didn't just consult - they rolled up their sleeves to implement and helped us make impactful decisions.

Erin Crowe
Past COO and CFO Ottawa Senators. Current COO Canada Soccer.
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Differly is a digital transformation consultancy based in Ottawa, Canada. We are seasoned practitioners and strategists with a diverse background in strategic planning, digital strategy, data, IT services and marketing, customer engagement, and loyalty.

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