Insights & Ideas

Digital transformation is about strategy and people. Technology is the vehicle.

It’s time for a change in the way we execute our strategic plans.

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda.

Understanding ones customers (or members, donors and stakeholders) takes time and effort, but it’s critical to building and nurturing long term relationships and driving greater levels of loyalty.

For close to 9 years now, I've made a practice of regularly assessing my goals, both personal and business.

Businesses that redesign their organizations while also investing significantly in technology, are those that will outperform the competition.

At its simplest, customer experience is your customers’ perception of how you treat them. What does it feel like to do business with you?

Today, “digital” refers to a more all-encompassing approach, impacting technology choices, customer experience, organizational culture, leadership styles and of course business models.

Organizations can no longer approach digital as a “thing” to do but rather a way OF doing things.