How to harness your big ideas, especially in a time of crisis
Which type of leader are you: a visionary or an operator? Every business needs both as one cannot succeed without the other.
Read MoreWe firmly believe innovation is grounded in diverse disciplines and viewpoints. Browse our latest insights and articles. We hope it sparks an idea, a thought or a conversation.

Which type of leader are you: a visionary or an operator? Every business needs both as one cannot succeed without the other.
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How can you get your business into gear and moving until you hit the bridge to the other side of this?
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COVID-19 is first and foremost a human crisis, requiring companies to protect their people.
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I have come to realize that I have a high tolerance for the unknown. The unknown is risky but equally full of potential.
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In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas.
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The unknown is the space of pure potential. I’ve learned to trust in fear as a sign that I’m heading in the direction of growth and purpose.
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Leaders of today must now collaborate (inside and outside the organization), innovate and iterate (often), create and co-create (with competitors, vendors and customers).
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Technology is a wonderful catalyst for change - it shows us what can be different, the possibilities - but it must be a steward and not the master.
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Digital transformation is about strategy and people. Technology is the vehicle.
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It’s time for a change in the way we execute our strategic plans.
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February 10, 2026

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Differly is a growth and innovation firm based in Ottawa, Canada serving clients across North America. We are seasoned practitioners and strategists with a diverse background in corporate innovation, business and digital transformation, customer experience, technology and digital strategy, and go-to-market.
We take the guesswork out of innovation so your business can grow.