Innovation, Safety and Spaghetti
We need to unlearn as much as learn, take risks and try new things. This is different than doing the same things better.
Read MoreWe firmly believe innovation is grounded in diverse disciplines and viewpoints. Browse our latest insights and articles. We hope it sparks an idea, a thought or a conversation.

We need to unlearn as much as learn, take risks and try new things. This is different than doing the same things better.
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Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.
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If we are truly looking to innovate - whether the motivation is to introduce a new product or to stay ahead of our competitors - the speed at which we do so is absolutely crucial.
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Customer loyalty is the measurement of a customer's likelihood to do repeat business with a company or brand.
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Digital transformation is a process of continual improvement.
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Now is the time for bold action but not at the expense of thoughtful consideration.
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We need to rethink how we work and the operating model of our organizations starting from a human-centric approach.
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Learn from imperfect action vs. inaction. It doesn’t have to be perfect, just in motion.
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Which type of leader are you: a visionary or an operator? Every business needs both as one cannot succeed without the other.
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How can you get your business into gear and moving until you hit the bridge to the other side of this?
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October 16, 2025

May 2, 2025
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Differly is a growth and innovation firm based in Ottawa, Canada serving clients across North America. We are seasoned practitioners and strategists with a diverse background in corporate innovation, business and digital transformation, customer experience, technology and digital strategy, and go-to-market.
We take the guesswork out of innovation so your business can grow.