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Insights & Ideas

We firmly believe innovation is grounded in diverse disciplines and viewpoints. Browse our latest insights and articles. We hope it sparks an idea, a thought or a conversation.

18
Jan
It's complicated…or is it complex?

Managing change can be both complicated and complex, depending on the particular situation.

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17
Jan
The irony of thought leadership

The expertise you have today might be less relevant five to ten years from now.

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18
Dec
Demystifying the Net Promoter Score (NPS)

NPS is one of the metrics you can use to keep your finger on the pulse of your customer and member experience

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1
Sep
How to implement change in your organization

Change Strategy Expert Ilana Gregory discusses readiness and resiliency in the face of constant change.

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2
Jun
The best time to reboot customer loyalty is now

Beyond points and “likes”. True loyalty creates value for the customer and sustainable, tangible growth for the business.

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19
Apr
How association and non-profit executives can position their organizations for success in a digital economy.

I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

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5
Apr
Digital Adoption – it's not just for IT anymore.

This new federal funding will be tremendously useful to Canada’s SME business community.

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10
Mar
Becoming more human. The key to increased business readiness and resilience.

Differly Founder Isabelle Perreault and Change Strategy Expert Ilana Gregory discuss readiness and resiliency in the face of constant change.

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26
Sep
Innovation, Safety and Spaghetti

We need to unlearn as much as learn, take risks and try new things. This is different than doing the same things better.

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10
Sep
Three Things for Go-To-Market

Achieving what “investors” call product-market fit is the main purpose of a go-to-market (GTM) strategy and critical to the longevity of your business.

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Categories

Innovation and Transformation
Customer and Member Growth
Technology and Digital Strategy
Change and Organizational Readiness
Company News

Recent Posts

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Takeaways from World Summit AI Montreal 2025

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The Risk of the Echo Chamber: How Associations Can Drive Diverse Thinking for Growth

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Welcome Donna Ringrose!

April 4, 2025

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Beyond Innovation Theatre: Making Real Change Happen

March 24, 2025

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Dirty Data: Unclear Decisions

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Differly is a growth and innovation firm based in Ottawa, Canada serving clients across North America. We are seasoned practitioners and strategists with a diverse background in corporate innovation, business and digital transformation, customer experience, technology and digital strategy, and go-to-market.  

We take the guesswork out of innovation so your business can grow.  


What we do
Innovation & TransformationCustomer & Member GrowthTechnology & Digital StrategyChange & Organization Readiness
Who we work with
AssociationsB2CB2BSports & Entertainment
Our approach
Downloads & ResourcesInsights & ideasBlog
Who we are
TeamWork with usCompany newsContact us
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