Technology and Digital Strategy

February 24, 2025

Many organizations are sitting on valuable customer data—but without integration across platforms like CRMs, CDPs, and marketing tools, that data becomes noise. We explain how connecting systems can turn scattered information into insight, helping marketing leaders build stronger customer relationships.

April 3, 2024

Data is the backbone of every modern association's decision making - it guides everything from membership drives to event budgets. But when that data’s a mess, decisions get murky fast.

March 21, 2024

Regardless of an organization's type, size, the industry it competes in, or the countries it operates in, its business needs will evolve over time -- either progressively, or suddenly. Take our quick "pulse check" to assess how well your organization's technology strategy is preparing you for inevitable change.

April 3, 2024

A Fractional CIO is a member of your leadership team who offers the same strategic insights and leadership as a full-time, salaried CIO but on a flexible, part-time, or project basis. Quite simply, this allows mid-sized associations and businesses to benefit from high-level technology expertise without the expense of a full-time hire.

February 20, 2024

The complexity of member data can stifle potential. This underscores the critical need for a streamlined approach to data management — a Single Source of Truth (SSOT) that transforms scattered information into a strategic asset.

In today's rapidly changing tech landscape, it has become increasingly crucial for businesses to leverage technology in order to achieve their visions and aspirations.