Associations, like all member-based organizations, must continue to adapt, evolve, and consistently evaluate how it creates and delivers value in a digital economy to remain relevant, representative, and influential.

Many of Canada’s non-profit leaders and association executives are worried they are falling behind. While I do know that the successful integration of technology does require some specific knowledge and skillsets, at the end of the day I believe what really drives greater digital adoption is something most non-profit leaders have in their toolboxes already.

We at Differly welcome the announcement of the Canadian Digital Adoption Program and we are proud to have been recognized as one of the program’s national Digital Advisors.

What we are seeing now from a large majority of organizations is a crisis-induced shift rather than an intentional change to flexible work practices. How to start from a human-centric approach.