Equip yourself with the core essentials of a go-to-market strategy, designed to guide you through each critical step.
Clarify “who it’s for and what it’s for”: Understand your differentiators vis a vis the competition and how to win in your chosen markets.
As a startup, you can’t do it ALL. We will cover the marketing foundations that need to be in place even on a low budget. Ignoring these foundations will mean lost time, resources, and money for your business.
Focus your attention and prioritize your target markets to win. Why and how to establish target markets and how to size and evaluate them. Key differences between B2B and B2C.
We'll talk about why CEOs need to be setting the example for the rest of their team with a strong personal brand that champions the company, establishes thought leadership, and leverages the power of networking.
Focus your efforts with the BANT methodology; how to articulate your value and determine pricing and tips for doing BD calls.
Community with a purpose. How to build and structure a safe and inclusive community to increase brand visibility and nurture a strong base of raving fans.
Understanding and achieving PMF is essential to building what your customers want and creating a company with staying power. We will review the stages of PMF and how to accelerate through each stage.
Leverage proven growth accelerators, trusted by hundreds of companies and brands, to propel your business towards scalable success.
As your company matures, so does your brand. We all need to review our unique value proposition against the competition every few years to determine how best to “win” with our customers and against the competition.
Learn how to turn your content marketing into a powerful content and lead generation engine that works for you... long after you've hit publish, send or upload.
How to leverage technology while continuing to build meaningful relationships with prospects and customers. By automating key processes at scale, you'll be better positioned grow and close deals.
Via pragmatic case studies, learn the fundamentals of growth marketing and how to incorporate it into your tool kit to grow your leads, acquire more customers, and improve your conversion rates.
An introduction to our “move to the middle” philosophy; identify your highest growth potential segments. How to leverage this information to adapt your customer acquisition and retention plans and accelerate growth.
Customer experience is everyone’s business. In this introductory workshop we walk you through the process of mapping your customer’s main touchpoints and how to uncover bottlenecks and identify your biggest opportunities.
Introduction to innovation and why it matters; identify potential barriers to innovation in your organization and the building blocks to innovate with a purpose and a process.
With collective experience spanning decades, we have mentored and collaborated with numerous scaleups and leading brands, guiding them towards their vision of success.
Erin Blaskie is a creative growth strategist and marketing advisor with nearly 20 years of experience in marketing, branding, go-to-market and customer growth and performance.
Isabelle is the Founder and CEO of Differly. She brings deep expertise in business transformation, corporate and business model innovation and decades of go-to-market planning.
Our availability is limited to 1-2 workshops each month. To ensure the best experience, we kindly request a two-month advance notice. If you're interested in exploring options or wish to connect with our facilitators, please complete the form below. We promise to respond within 48 hours.
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