Speaker Profile

Isabelle Perreault

Today’s success does not guarantee tomorrow’s growth. We must move beyond linear thinking to enable repeatable, sustained innovation.

Rational is Overrated. With these three words, Isabelle Perreault challenges business leaders to embrace disruptive thinking.

This interactive presentation explores how innovative organizations not only improve current practices but also embrace unconventional growth paths through systematic experimentation.

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Keynote topic: Rational is Overrated

This immersive “Crashup” session — a combination of a crash course and the interdisciplinary nature of a mashup — embodies the innovation principles it teaches.

It provides actionable strategies to enhance your organization’s innovation capabilities with a focus on:

Generating and fostering new ideas consistently under the right conditions.

The convergence of diverse groups, skills, and mindsets.

Problem-solving within set timeframes and supportive environments.

Three Key Learnings

We are often brought in when associations are dealing with:

Innovation in Strategy

Understand the role of innovation within your corporate strategy. Learn how to identify significant problems and opportunities.

Creativity and Execution

Discover why traditional brainstorms fail and how to transform ideas into value through experimentation and validation.

Overcoming Barriers

Identify your company’s barriers to innovation and how to foster behaviours that enable a culture of innovation.

Who will this benefit the most?

Leaders who want to make sense of the rapid pace of change, build a more agile and forward-focused brand of leadership, and who are willing to engage in disruptive thinking.

What sets this presentation apart is its emphasis on practical, actionable advice, rather than abstract theories while keeping the pace fast and engaging.

Other Topics

Disrupting a traditional sport model to elevate

Women’s sports have experienced an unprecedented pace of growth since 2018. Rather than vying for space within the fiercely competitive and saturated Red Ocean of male-dominated sports, which primarily leverages broadcasting for fan engagement and revenue generation, there lies a monumental opportunity to cultivate a Blue Ocean market —a new, uncharted territory ripe with potential for women's sports.

“Working with Isabelle Perreault on a recent webinar for TEC Canada was an absolute pleasure. From start to finish, Isabelle's passion and expertise shone through, making it no surprise that her session generated an impressive 6.5% engagement rate—well above the average 3.85% on LinkedIn.

She had over 1000 people tune in, all captivated by her engaging and insightful content. Isabelle’s natural ability to connect with our audience of CEOs and business leaders across Canada made the complex topic of innovation accessible and interesting.

I can't recommend her highly enough as a speaker!”
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– Steven Christopherson, Senior Digital Marketing Specialist at TEC Canada

“Thank you so much for serving as our Association Tech Expert... Truly, truly loved your content!”

– Erin Lemons, Vice President of Marketing, Association Solutions at Fonteva & Protech

About Isabelle

Isabelle is an authority in the space of corporate innovation, disruptive leadership, innovation and Go to Market strategy. She is the founder and CEO of Differly Inc. a company focused on increasing the innovation capacity of small and medium sized businesses.

The company has fueled growth and innovation strategies for notable brands such as the Canadian Paralympic Committee, the Ottawa Senators Hockey Club, Canada Soccer, Farm Boy, Bridgehead Coffee, Canada Soccer, and dozens of large associations such as the Canadian Dental Association.

Isabelle’s pioneering work over the last 20 years, including the first digital maturity assessment for the pro sports industry and her new "Innovation as a Service" model, has set new standards in innovation management.

"Rational is Overrated" serves as both a manifesto and a manual for leaders who question the status quo, solve complex problems, and harness the power of disruptive thinking to chart a course for consistent repeatable innovation.

A dynamic speaker, Isabelle offers rich insights and actionable strategies, underscoring her commitment to helping businesses thrive in an innovation economy

Speaking Engagements