Speaker Profile
Today’s success does not guarantee tomorrow’s growth. We must move beyond linear thinking to enable repeatable, sustained innovation.
Rational is Overrated. With these three words, Isabelle Perreault challenges business leaders to embrace disruptive thinking.
This interactive presentation explores how innovative organizations not only improve current practices but also embrace unconventional growth paths through systematic experimentation.
.png)
This immersive “Crashup” session — a combination of a crash course and the interdisciplinary nature of a mashup — embodies the innovation principles it teaches.
It provides actionable strategies to enhance your organization’s innovation capabilities with a focus on:
We are often brought in when associations are dealing with:
Disrupting a traditional sport model to elevate
Women’s sports have experienced an unprecedented pace of growth since 2018. Rather than vying for space within the fiercely competitive and saturated Red Ocean of male-dominated sports, which primarily leverages broadcasting for fan engagement and revenue generation, there lies a monumental opportunity to cultivate a Blue Ocean market —a new, uncharted territory ripe with potential for women's sports.
“Working with Isabelle Perreault on a recent webinar for TEC Canada was an absolute pleasure. From start to finish, Isabelle's passion and expertise shone through, making it no surprise that her session generated an impressive 6.5% engagement rate—well above the average 3.85% on LinkedIn.
e had over 1000 people tune in, all captivated by her engaging and insightful content. Isabelle’s natural ability to connect with our audience of CEOs and business leaders across Canada made the complex topic of innovation accessible and interesting.
I can't recommend her highly enough as a speaker!”
– Steven Christopherson, Senior Digital Marketing Specialist at TEC Canada
“Thank you so much for serving as our Association Tech Expert... Truly, truly loved your content!”
– Erin Lemons, Vice President of Marketing, Association Solutions at Fonteva & Protech
Isabelle is an authority in the space of corporate innovation, disruptive leadership, innovation and Go to Market strategy. She is the founder and CEO of Differly Inc. a company focused on increasing the innovation capacity of small and medium sized businesses.
The company has fueled growth and innovation strategies for notable brands such as the Canadian Paralympic Committee, the Ottawa Senators Hockey Club, Canada Soccer, Farm Boy, Bridgehead Coffee, Canada Soccer, and dozens of large associations such as the Canadian Dental Association.
Isabelle’s pioneering work over the last 20 years, including the first digital maturity assessment for the pro sports industry and her new "Innovation as a Service" model, has set new standards in innovation management.
"Rational is Overrated" serves as both a manifesto and a manual for leaders who question the status quo, solve complex problems, and harness the power of disruptive thinking to chart a course for consistent repeatable innovation.
A dynamic speaker, Isabelle offers rich insights and actionable strategies, underscoring her commitment to helping businesses thrive in an innovation economy
October 23, 2024
This immersive "Crashup" session, a combination of a crash course and a mashup, embodies the innovation principles it teaches. It provides actionable strategies to enhance your organization's innovation capabilities with a focus on. What you'll learn:
🔓 Innovation in Strategy: Understand the role of innovation within your corporate strategy. Learn how to identify significant problems and opportunities.
🔓 Creativity and Execution: Discover why traditional brainstorms fail and how to transform ideas into value through experimentation and validation.
🔓 Overcoming Barriers: Identify your company’s barriers to innovation and how to foster behaviours that enable a culture of innovation.
This immersive "Crashup" session, a combination of a crash course and a mashup, embodies the innovation principles it teaches. It provides actionable strategies to enhance your organization's innovation capabilities with a focus on. What you'll learn:
🔓 Innovation in Strategy: Understand the role of innovation within your corporate strategy. Learn how to identify significant problems and opportunities.
🔓 Creativity and Execution: Discover why traditional brainstorms fail and how to transform ideas into value through experimentation and validation.
🔓 Overcoming Barriers: Identify your company’s barriers to innovation and how to foster behaviours that enable a culture of innovation.
Hosted by the U.S. Embassy in Ottawa and Invest Ottawa, Isabelle was invited to join a panel of exceptional sports role models including Jayna Hefford, SVP Hockey Operations PWHL and Diana Matheson, Co-Founder and CEO of Project 8, to talk about the future of sports, what is shaping this industry and the important role of diversity and inclusion for the sustained innovation of this sector.
“Thank you for your participation at our event on October 16 aimed at connecting and inspiring women entrepreneurs in the sports industry. Your journey from a former boxer to the founder of Differly resonated deeply with our audience and your resilience and entrepreneurial spirit are inspiring. Thank you for sharing your story with us and for being an inspiration to women in the sports industry.” - His Excellency David Cohen, U.S. Ambassador to Canada
On the topic of Leading Innovation.
A panel for the #Hub350 and the Kanata North Business Association providing perspective on driving the innovation economy in Ottawa with Catherine Callary from Ottawa Tourism, Cyril Leeder from the Ottawa Senators Hockey Club and Jens-Michael S. with Invest Ottawa
