Technology and Digital Strategy

Organizations can no longer approach digital as a “thing” to do but rather a way OF doing things.

Today, “digital” refers to a more all-encompassing approach, impacting technology choices, customer experience, organizational culture, leadership styles and of course business models.

Businesses that redesign their organizations while also investing significantly in technology, are those that will outperform the competition.

Content, content, content - Yes, it’s still king and should still be at the top of the marketing or digital strategy agenda.

Technology is a wonderful catalyst for change - it shows us what can be different, the possibilities - but it must be a steward and not the master.

COVID-19 is first and foremost a human crisis, requiring companies to protect their people.