Bridgehead Coffee Company

The Challenge

Following the pandemic, Bridgehead Coffee Company sought to adapt its business model by expanding beyond its physical coffee houses. They needed to accelerate their Direct-to-Consumer (DTC) e-commerce strategy and expand their grocery footprint across Canada, requiring a clear plan to quantify the opportunity and establish the necessary digital and operational infrastructure to scale.

What We Did

We partnered with Bridgehead's leadership to build a comprehensive e-commerce growth roadmap and provide hands-on execution support.

Financial modeling and forecasting to quantify the online coffee market potential.

Competitive assessment of "North Star" brands and the development of a revised brand strategy.

Review of the existing technology strategy and the design of a future-state enterprise architecture to support online growth and distribution.

Execution support, including vendor vetting for e-commerce, onboarding new executives, and implementing the multi-year growth roadmap.

The Outcome

The engagement provided Bridgehead with the financial clarity, technological foundation, and strategic direction to successfully scale their DTC and grocery channels.

Clarity: Delivered a comprehensive, multi-year roadmap addressing the people, process, technology, and budget implications of e-commerce expansion.

Growth: Revised the brand and go-to-market strategy to better position the company for national visibility and direct-to-consumer growth.

Efficiency: Evaluated organizational readiness and aligned the operating model to ensure the business could sustainably manage new distribution channels.

Confidence: Vetted the necessary e-commerce vendors and seamlessly onboarded three new executives to ensure the organization was ready to execute the shift.

We loved working with the Differly team. They became a true partner providing strategic advice related to the brand, our go-to-market strategy, and technology planning, combined with pragmatic execution.

Kate Burnett

President

Bridgehead Coffee Company

The Challenge

What We Did

The Outcome

Clarity: Delivered a comprehensive, multi-year roadmap addressing the people, process, technology, and budget implications of e-commerce expansion.

Growth: Revised the brand and go-to-market strategy to better position the company for national visibility and direct-to-consumer growth.

Efficiency: Evaluated organizational readiness and aligned the operating model to ensure the business could sustainably manage new distribution channels.

Confidence: Vetted the necessary e-commerce vendors and seamlessly onboarded three new executives to ensure the organization was ready to execute the shift.

We loved working with the Differly team. They became a true partner providing strategic advice related to the brand, our go-to-market strategy, and technology planning, combined with pragmatic execution.

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