Bridgehead Coffee Company

Growth and Innovation Road Map: Direct-to-Consumer Strategy

Key outcomes
  1. Competitive assessment and revised brand strategy to better position Bridgehead for growth  
  2. Financial modelling and forecasting for e-commerce, direct-to-consumer growth.  
  3. Organizational readiness and operating model review to sustain the business shift.  
  4. Developed a multi-year road map including technology, resourcing and customer-focused recommendations for growth and innovation.  

Differly was retained during a critical shift in Bridgehead’s business post-pandemic, where the coffee house wanted to explore and accelerate its ability to ship its product direct to consumers online across Canada and augment its footprint via grocery channels.   

The team was brought on to help quantify the opportunity and, together with the leadership team, develop a systematic plan to increase the brand’s visibility across Canada and augment its capacity to serve and reach more coffee lovers online.  The work included:  

  1. Development of a financial model and forecast of the online coffee market potential  
  2. Conducting a high-level competitive review of “North Star” brands 
  3. Review of the existing technology strategy and building a future-state enterprise architecture to support online growth and distribution  
  4. Development of a comprehensive road map looking at people, processes, technology, brand, and budget implications for e-commerce and grocery growth  

Differly was also retained to help implement the road map, revise the brand strategy, help onboard three new executives and vet e-commerce vendors.  

We loved working with the Differly team. They became a true partner providing strategic advice related to the brand, our go-to-market strategy, and technology planning, combined with pragmatic execution.”   
Kate Burnett, President, Bridgehead