Growth and Innovation Road Map: Direct-to-Consumer Strategy
Differly was retained during a critical shift in Bridgehead’s business post-pandemic, where the coffee house wanted to explore and accelerate its ability to ship its product direct to consumers online across Canada and augment its footprint via grocery channels.
The team was brought on to help quantify the opportunity and, together with the leadership team, develop a systematic plan to increase the brand’s visibility across Canada and augment its capacity to serve and reach more coffee lovers online. The work included:
Differly was also retained to help implement the road map, revise the brand strategy, help onboard three new executives and vet e-commerce vendors.
We loved working with the Differly team. They became a true partner providing strategic advice related to the brand, our go-to-market strategy, and technology planning, combined with pragmatic execution.”
Kate Burnett, President, Bridgehead