Master’s Club Loyalty Program Growth Strategy
The Differly team was retained by the Royal Canadian Mint to provide strategic direction, loyalty expertise and execution support for the revamped Master’s Club Loyalty Program.
The work included:
- New member acquisition and onboarding
- How to “move the middle”; managing member and purchase growth, and tier progression
- Retention – recognizing and retaining the best customers, minimizing churn
- Win-back – targeting lost members for re-acquisition
We also supported the development of a multi-year strategic roadmap for the program overall, as well as a readiness exercise for RCM’s new digital experience platform and updated CRM capabilities.
The Differly team helped the Royal Canadian Mint (RCM) refine and advance its loyalty and customer lifecycle strategy at a critical moment for the team. Differly provided valuable insights on new opportunities for growth and how to execute against them. Working with Differly was a very positive and rewarding experience!
Alex Pandelidis Manager, Customer Lifecycle Marketing, Royal Canadian Mint