Your customers tell you what you need to know... you just need to be listening properly.

Differly’s “Voice of the Customer” program equips your business with a comprehensive understanding of customer needs, expectations, and experiences, empowering you to deliver exceptional value and build robust customer relationships.

Optimize with Existing Customers

Fine-tune offerings to deepen loyalty and unlock growth.

Uncover New Revenue Streams

Spot unmet needs early and design innovative solutions that open new sources of profit.

Take Market Leadership Opportunities

Turn real-time customer insight into first-mover advantage, setting the pace for your industry.

This robust feedback mechanism is key to uncovering the real desires and challenges your customers face, offering insights that drive strategic decision-making.

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By utilizing a multi-channel approach - including digital surveys, social media interactions, focus groups, and in-person feedback sessions - we ensure that every customer voice is heard and valued.

Why This Matters

Stronger Customer Loyalty

Identify pain points and areas of improvement before they lead to churn.

Data-Driven Decision Making

User real feedback to shape strategy, improve offerings, and prioritize investments.

Revenue Growth & Retention

Understand what keeps customers engaged and maximize their lifetime value.

Proactive Innovation

Stay ahead of trends and adjust to shifting market needs in real-time.

How It Works

Align on Vision

1 Week

We collaborate with your team to align our goals with your business objectives, ensuring that the customer's voice supports your long-term vision.

Current State Baseline

2-3 Weeks

We assess your current customer engagement strategies to establish a baseline from which to measure growth and improvement

Gaps & Opportunities

2 Weeks

Identify gaps in your current model and new opportunities to enhance customer engagement and satisfaction.

Voice of the Customer Program and Roadmap

2 Weeks

We tailor a program specific to your capabilities and needs, enabling you to consistently capture, monitor, and analyze customer feedback. This on going process helps in anticipating and identifying the next “job to be done,” keeping you ahead of customer demands.

Execute the Roadmap

Optional

We aim to support all of our clients in the long term.

We have a variety of "wrap-around" services to support and lead implementation.
Let's Chat About Building A Customer Listening Program Together

Who Can Benefit

Sports Clubs & Associations
Retain and engage members by understanding their evolving needs.
Retailers & B2C Brands
Improve customer experience, personalize engagement, and increase brand loyalty.
Professional Membership Organizations
Enhance member value and drive long-term satisfaction.
Identify and Manage Risk
Identify and prioritize the risksyou must manage to maintain the uninterrupted availability and effectiveness of technologies that support business processes(cybersecurity, privacy, data, internal processes etc.)
Improve Cost Effectiveness
Uncover inefficiencies that result from redundant or under- utilized technologies, poor vendor relationships or agreements and unoptimized Cloud and SaaS expenses.

Develop IT procurement & governance processes that better manage the long-term costs of IT investments.
Gain a Competitive Edge
Longer-term: develop a culture of innovation that effectively identifies and adopts new technologies to enable business growth and improved productivity.

Become better than your competitors at leveraging technology to improve the customer experience, employee satisfaction, and delivering value to stakeholders.

Why Differly?

Proven Expertise in Customer Growth and Innovation
We have led customer and member listening programs for major organizations and national associations.
Turnkey, Done-for-You Execution
We handle everything from research to implementation.
Actionable Insights, Not Just Data
We deliver insights that drive real change, not just numbers.
Proven Track Record
We have led IT transformations for major organizations, including the Ottawa Senators, Canada Soccer and the Canadian Paralympic Committee.
Tailored Approach
No one-size-fits-all solutions. We customize our audits based on company size, IT maturity and risk.
End-to-End Support
We don't just identify problems - we help execute solutions as required with project based help or with fractional CIO leadership, IT governance and program management.
🚀 Ready to optimize your listening capabilities and unlock new growth opportunities?
Contact us today to get started

Differly is a growth and innovation firm based in Ottawa, Canada serving clients across North America. We are seasoned practitioners and strategists with a diverse background in corporate innovation, business and digital transformation, customer experience, technology and digital strategy, and go-to-market.  

We take the guesswork out of innovation so your business can grow.  

What we do
Innovation & TransformationCustomer & Member GrowthTechnology & Digital StrategyChange & Organization Readiness
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