Insights & Ideas

Customer loyalty is the measurement of a customer's likelihood to do repeat business with a company or brand.

Digital transformation is a process of continual improvement.

Now is the time for bold action but not at the expense of thoughtful consideration.

We need to rethink how we work and the operating model of our organizations starting from a human-centric approach.

Learn from imperfect action vs. inaction. It doesn’t have to be perfect, just in motion.

Which type of leader are you: a visionary or an operator? Every business needs both as one cannot succeed without the other.

How can you get your business into gear and moving until you hit the bridge to the other side of this?

COVID-19 is first and foremost a human crisis, requiring companies to protect their people.

I have come to realize that I have a high tolerance for the unknown. The unknown is risky but equally full of potential.

In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas.